AMALYZE

AMALYZE Shield: Your tool for Amazon

You are a merchant on Amazon or would like to become one? You are looking for new products that have potential? You would like to know which brand products are already sold by which dealers or by Amazon itself, at what price and whether they are available per Prime or not? Which products have the best BSRs on Amazon? How good is the listing of your competitors? With which relevant keywords you can improve your own listings? Which keyword synonyms are still relevant for your ASINs? Which ASINs are bestsellers in their subcategory? Which similar products already exist from competitors and how prices and BSR of Amazon products have developed in the past?

AMALZYE Shield helps you quickly with all these questions. If you are already selling on Amazon, we will also show you how reviews and ratings are developing, which product is already ranked for which keywords, what the average prices of the top 100 ranked Amazon products are for a specific keyword, and whether sponsored product ads or brand ads are already being placed on these keywords.

For the management of your brand or as an Amazon Vendor we show you in about 9 million available and comprehensive analyses which sellers offer which brand products, how the prices and buyboxes are distributed and also which brands have the better performance compared to others on Amazon.

AMALYZE Shield, Amazon Tool for FBA entrepreneurs, Amazon Seller and Amazon Vendors

Amazon Products in Monitoring

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Amazon Keywords in Monitoring

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Private labels, manufacturers, sellers

AMALYZE Shield is particularly suitable for private labels, manufacturers and retailers who sell products on the Amazon Marketplace through the Amazon Vendor Program or even as Amazon Seller themselves. AMALYZE Shield allows you to quickly identify new products, monitor your ASINs, optimize your Amazon listings or evaluate entire brand or seller portfolios.

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Amazon Starter

You want to start with Amazon FBA and sell on the Amazon marketplace, are looking for suitable products and want to build up a passive additional income? You still have no idea which products could work well? You want to optimize your products perfectly before the listing? Then AMALYZE Shield is just the right tool to start your Amazon business!

Research Module

In the AMALYZE Shield Research Module you can search for Amazon products, find keywords from Amazon for your listings, determine the search intention of Amazon customers in real time from Amazon Suggests, set up notifications on Amazon products, or individually analyze Amazon products and the Amazon SERPs for a keyword.

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Produkt Research

Let’s be honest: How many ASINs would you like to have available in your tool for Amazon to analyze your products? Or to search for new FBA ideas or interesting merchandise during an Amazon product search? Only the Amazon Top Sellers? Or also the newcomer ASINs, which have just started and still show early trends, which you can use for orientation? If one had one wish free, one would of course say: “Preferably all of them! – Well, we see it the same way. Learn more about AMALYZE product research

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Produkt Analysis

Here you can find out all the details about how to analyze and visualize important Amazon KPIs of your Amazon products or those of your competitors on the five major European Amazon marketplaces with AMALYZE Shield, our tool for Amazon: Everything from A for AMASCORE, our organic visibility index for Amazon products, to K for keyword rankings of Amazon products, and P for price monitoring, to V for checking variants in terms of performance and key figures. This is where the Deep Dive into all ASIN data comes in, which you can think of as Amazon Seller
or Amazon Vendor you’ve always wanted. Learn more about the AMALYZE product analysis

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Keyword Research

Keywords are the linchpin of everything on Amazon. Every search for a product starts for Amazon users willing to buy with a keyword search in the world’s largest product search engine. We monitor them all for you. In the AMALYZE Shield database you can currently find almost 69 million meaningful keywords or keyword phrases from the five major European Amazon marketplaces. From now on, you can access them at any time and analyze them down to the last detail. Learn more about AMALYZE Keyword Research

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Keyword Analysis

If you click on a keyword in the results of the keyword research, you will find a niche analysis of the keyword for all keyword search results in AMALYZE Shield and always the top 100 Amazon products ranked in the respective marketplace – If there are less than 100 products on Amazon for the keyword, the list of ASINs is of course correspondingly shorter. To make it short: Here you get a complete evaluation of all relevant ASINs that are available in the corresponding keyword niche, which are not available in this form anywhere else. Learn more about the AMALYZE keyword analysis

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Amazon Suggest Analysis

The Suggest Analysis integrates the functionality of the keyword AMALYZER of our Chrome Extension into the Shield interface – and brings even more extra features. You can now make the real search intention of Amazon customers from the five European Amazon marketplaces monitored so far visible directly in Shield (We thought it might be more convenient for you to do your work in one browser window instead of several). You can now also find out if certain terms appear in the Suggest results and in which context. As part of keyword research or preparing for PPC campaigns, this is an extremely powerful tool. Learn more about the AMALYZE Suggest Analysis

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Notifications

With AMALYZE Shield you can set your Amazon Notifications tool to notify you about any Amazon product available in our database. As soon as we discover changes in the ASINs you defined, you’ll know about them – and in a very timely manner: not after weeks, by a silly coincidence, when your sales slump like maybe before, or sometimes not at all. The Shield Notifications are an extremely powerful tool for your Amazon business. The notification function is part of the research module in Shield. Learn more about AMALYZE Notifications

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ASIN Reverse Lookup

How can you quickly and easily find out what your competitors’ Amazon products rank in comparison to your ASINS? Or which keywords other sellers may have used in their content or backend and are therefore more visible with their products on the Amazon marketplace than you are? How can you easily and simply find keyword synonyms? How can you find out for your Amazon SEO, which keywords certain ASINs use to make the most sales? Here comes the good news: Our ASIN Reverse Lookup is a real killer application, because here you can find all this data! Learn more about the AMALYZE Reverse Lookup

Analytics Module

In the AMALYZE Shield Analysis module you get access to our Amazon brand and seller analysis. There we keep a huge amount of data for you, which you will need for brand management or competitor analysis. With the Analysis Module you can also evaluate the portfolios you have individually compiled from ASINs.

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Seller Analysis

Even if you as a seller on Amazon offer more than one brand or private label, you need an overview of your entire portfolio at all times. In our Amazon Seller Analysis we summarize all important data to a detailed overview and help you to manage your Amazon business much better. From now on, you no longer have to rely on your “gut feeling” or half-finished reports: Here is the facts for you as a seller – or a complete analysis of your competitors. Just as you like. Learn more about the AMALYZE Seller Analysis

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Brand Analysis

So that you, as an Amazon vendor, brand owner or brand manufacturer, can always keep an eye on your complete portfolio, the brand analysis in AMALYZE Shield automatically summarizes all relevant KPIs in one place. For the first time ever, you can compare the visibility and performance of your brand with other brands in a completely transparent manner. The effects of your own brand management strategy are just as visible here as any intervention by Amazon or other retailers who also offer the items of the brand under analysis. Learn more about the AMALYZE Seller Analysis

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Portfolios

AMALYZE Shield allows you to create static or dynamic portfolios of individually selected ASINs or ASINs that are displayed as results of a filter query. This gives you a complete picture of all Amazon KPIs available in Shield from the moment of creation – for a specific project, the launch of a product group, as a data basis for you as a vendor or Amazon agency.Learn more about AMALYZE Portfolios

Advertising Module

With the AMALYZE Shield Advertising module you can currently, after connecting the Advertising API with Shield, already create campaigns for
Evaluate Amazon Sponsored Product Ads in the Shield interface.

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Sponsored Product Ads

With AMALYZE Shield it is already possible for Amazon sellers and Amazon vendors to visualize and evaluate sponsored product ad campaigns in the user interface of our tool for Amazon. As soon as you connect your Advertising API with Shield, we read all your active campaign data for the five European marketplaces retroactively for the last 60 days and these are then conveniently displayed in the Shield interface – We start top down related to all your campaigns, down to the impressions, clicks, ad spend, revenue and ACoS of each individual ad group.Learn more about the Sponsored Products

Inventar Module

With the AMALYZE Shield Advertising module you can currently, after connecting the Advertising API with Shield, already create campaigns for
Evaluate Amazon Sponsored Product Ads in the Shield interface.

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Inventory Analysis

Do you know by heart how many ASINs you have as a seller on Amazon? Or how many SKUs are currently divided into? And even more important: What is the current buybox quota of all your ASINs? On the individual Amazon marketplaces? For which SKUs has Amazon currently taken the buybox from you, even though you might be selling the products all by yourself? Which of your Amazon products currently does not rank for any keyword on the marketplace, although it has a stock? Is there an accumulation of unsaleable stock in the FBA warehouse that should be taken care of? With the inventory module in Shield, you as an Amazon Seller always have a complete overview. Learn more about AMALYZE inventory analysis

AMALYZE Pulse

AMALYZE Pulse helps you to keep track of recent changes in the algorithm or in the search behaviour of the users.

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SERP Volatility

The better a product ranks to a keyword, the more likely it is that Amazon customers will find and possibly buy it. However, the rankings of Amazon products for certain keywords are subject to permanent fluctuations – the SERPs are therefore more or less volatile. With the AMALYZE Pulse function in Shield, it is now possible for the first time to really measure the SERP volatility within the main Amazon categories and thus answer the question: Is it me that my listings are losing ground, is the market changing massively or is Amazon currently turning its algorithm? More about Pulse SERP Volatility

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AMALYZE Trends

With the introduction of AMALYZE Trends it is possible to compare the demand for specific keywords over time. Is Nike searched for more often than Adidas? When do users start looking for Advent calendars? What is more important to users: bracelets or key rings? AMALYZE Shield examines user behavior and uses complex algorithms to calculate the search volume and compare it over time. This way you never miss a trend again. More about AMALYZE Trends

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