Visibility is a key factor for sales success on Amazon – as it is with Google. Since May 2020, we have been recording the TOP 100 most visible brands and retailers on Amazon on a monthly basis. Who are the winners and losers in terms of visibility? Below are the TOP 100 brands on amazon.co.uk in May 2021
Top 100 Brands – May 2021 – amazon.co.uk
| Rank | Previous Month | Brand | Amascore | Change % |
| 1 | 0 | Samsung | 72.662,13 | 1,24% |
| 2 | 0 | LEGO | 62.310,50 | -7,39% |
| 3 | 0 | HP | 50.162,98 | 1,05% |
| 4 | 0 | Apple | 49.397,50 | 1,42% |
| 5 | 0 | Nintendo | 45.510,53 | -2,66% |
| 6 | 0 | Amazon | 43.263,59 | 2,13% |
| 7 | 1 | Nike | 40.569,24 | 0,60% |
| 8 | -1 | Sony | 37.384,31 | -10,94% |
| 9 | 0 | Disney | 36.658,75 | -0,51% |
| 10 | 0 | Amazon Basics | 36.108,21 | 3,28% |
| 11 | 0 | Funko | 34.850,88 | 4,89% |
| 12 | 0 | L’Oreal | 34.443,22 | 4,72% |
| 13 | 1 | Philips | 32.938,48 | 8,32% |
| 14 | -1 | ASUS | 30.241,35 | -2,60% |
| 15 | 2 | Morrisons | 30.151,18 | 7,64% |
| 16 | -1 | adidas | 29.646,23 | 2,59% |
| 17 | 1 | PlayStation | 29.378,78 | 9,58% |
| 18 | -2 | Penguin | 28.811,33 | 0,73% |
| 19 | 0 | Russell Hobbs | 25.041,62 | -0,07% |
| 20 | 0 | Canon | 22.454,18 | 0,71% |
| 21 | 4 | Intex | 21.790,01 | 4,02% |
| 22 | 1 | amscan | 21.769,49 | 1,08% |
| 23 | 1 | JETech | 21.627,50 | 1,16% |
| 24 | -2 | Corsair | 21.605,02 | 0,05% |
| 25 | 4 | Rubie’s | 21.403,08 | 4,14% |
| 26 | 0 | Independently Published | 21.238,51 | 1,45% |
| 27 | 0 | Cadbury | 21.234,93 | 1,66% |
| 28 | 4 | Garnier | 20.948,44 | 6,05% |
| 29 | -1 | Microsoft | 20.624,26 | -0,55% |
| 30 | 1 | Smiffys | 20.248,47 | 0,39% |
| 31 | -1 | Hallmark | 20.228,95 | -0,10% |
| 32 | 5 | Anker | 19.962,04 | 8,64% |
| 33 | 1 | Fruit of the Loom | 19.918,21 | 5,02% |
| 34 | 1 | Oral-B | 19.031,71 | 0,92% |
| 35 | 17 | Yankee Candle | 18.863,96 | 23,67% |
| 36 | -3 | Logitech | 18.655,92 | -2,12% |
| 37 | 1 | Bestway | 18.126,81 | 0,46% |
| 38 | 4 | Tommee Tippee | 18.067,88 | 7,28% |
| 39 | 1 | Makita | 18.006,75 | 5,07% |
| 40 | -19 | Amazon EU S.à.r.l. | 17.748,56 | -20,13% |
| 41 | 2 | DEWALT | 17.707,99 | 5,41% |
| 42 | -1 | Ravensburger | 17.196,41 | 0,87% |
| 43 | 2 | TP-Link | 17.144,98 | 4,93% |
| 44 | -5 | Unique Party | 17.090,30 | -2,35% |
| 45 | 1 | SONGMICS | 16.834,26 | 3,58% |
| 46 | -2 | Ikea | 16.641,06 | -0,65% |
| 47 | 0 | Under Armour | 16.373,97 | 1,32% |
| 48 | 0 | Barbie | 16.283,50 | 1,96% |
| 49 | 7 | Baker Ross | 15.576,81 | 6,51% |
| 50 | 0 | UK Greetings | 15.311,19 | -0,56% |
| 51 | -2 | SanDisk | 15.265,53 | -1,37% |
| 52 | 2 | Spigen | 15.092,92 | 1,00% |
| 53 | 0 | Lindt | 15.032,28 | -0,29% |
| 54 | 4 | Coordination Group Publications Ltd (CGP) | 14.972,02 | 4,30% |
| 55 | 7 | MSI | 14.939,87 | 6,20% |
| 56 | -5 | KitchenCraft | 14.805,82 | -3,13% |
| 57 | 12 | GardenersDream | 14.737,56 | 12,44% |
| 58 | -1 | Razer | 14.611,50 | -0,04% |
| 59 | -23 | Mpow | 14.599,39 | -21,08% |
| 60 | 0 | Panasonic | 14.495,45 | 1,92% |
| 61 | -2 | HUAWEI | 14.306,96 | -0,04% |
| 62 | 3 | HOMCOM | 14.200,90 | 2,60% |
| 63 | 3 | Electronic Arts | 14.173,85 | 2,58% |
| 64 | -9 | Yaheetech | 13.960,97 | -5,29% |
| 65 | 3 | Tefal | 13.878,59 | 4,41% |
| 66 | -5 | Maison & White | 13.876,77 | -1,75% |
| 67 | NEU | Outsunny | 13.841,00 | NEU |
| 68 | -1 | Puffin | 13.789,60 | 2,06% |
| 69 | 3 | Silverline | 13.580,99 | 5,38% |
| 70 | -7 | Mountain Warehouse | 13.526,43 | -3,19% |
| 71 | -7 | Whaline | 13.333,68 | -4,52% |
| 72 | 2 | Penguin Classics | 13.236,71 | 6,17% |
| 73 | -3 | Dell | 13.094,58 | 1,25% |
| 74 | 7 | Createspace Independent Publishing Platform | 12.746,88 | 8,08% |
| 75 | -2 | Tower | 12.604,31 | 0,03% |
| 76 | 2 | Keter | 12.573,96 | 4,80% |
| 77 | 6 | Everbuild | 12.528,29 | 6,63% |
| 78 | -7 | Star Wars | 12.388,21 | -4,12% |
| 79 | 0 | SMOK | 11.982,29 | -0,05% |
| 80 | 8 | Morphy Richards | 11.947,00 | 4,26% |
| 81 | 15 | Bosch Home and Garden | 11.927,81 | 7,26% |
| 82 | -2 | Duracell | 11.924,91 | -0,19% |
| 83 | -6 | Regatta | 11.910,82 | -0,75% |
| 84 | -9 | Bosch | 11.906,59 | -2,84% |
| 85 | -1 | Garmin | 11.873,00 | 1,11% |
| 86 | 8 | HENBRANDT | 11.759,16 | 4,92% |
| 87 | 0 | Casio | 11.730,89 | 1,99% |
| 88 | 7 | Skechers | 11.705,17 | 5,03% |
| 89 | 8 | Draper | 11.620,71 | 4,68% |
| 90 | -8 | Rimmel | 11.619,48 | -1,16% |
| 91 | -5 | Gigabyte | 11.544,86 | -0,05% |
| 92 | -2 | Dulux | 11.521,39 | 1,03% |
| 93 | NEU | LG | 11.495,02 | NEU |
| 94 | -9 | Xbox | 11.451,38 | -1,25% |
| 95 | NEU | Hozelock Ltd | 11.400,74 | NEU |
| 96 | NEU | Ebury Press | 11.383,90 | NEU |
| 97 | -21 | CityComfort | 11.376,04 | -6,26% |
| 98 | 0 | VTech | 11.341,09 | 2,23% |
| 99 | -7 | WAHL | 11.301,48 | -0,42% |
| 100 | -1 | Braun | 11.191,12 | 2,40% |
Historische Auswertungen
| Monat | Marktplatz | Auswertung |
| 05/2020 | amazon.de | [su_permalink id="41581"]Top 100 Verkäufer (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.de | [su_permalink id="41551"]Top 100 Marken (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.it | [su_permalink id="41767"]Top 100 Verkäufer (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.it | [su_permalink id="41764"]Top 100 Marken (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.co.uk | [su_permalink id="41834"]Top 100 Verkäufer (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.co.uk | [su_permalink id="41837"]Top 100 Marken (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.es | [su_permalink id="41857"]Top 100 Verkäufer (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.es | [su_permalink id="41854"]Top 100 Marken (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.fr | [su_permalink id="41879"]Top 100 Verkäufer (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.fr | [su_permalink id="41876"]Top 100 Marken (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.com | [su_permalink id="41900"]Top 100 Verkäufer (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.de | [su_permalink id="41897"]Top 100 Marken (nach Sichtbarkeit)[/su_permalink] |