Product research with AMALYZE on five European Amazon marketplaces
Amazon product research
Honestly: How many ASINs do you really want to have available in an Amazon tool to highlight your own products in an Amazon analysis? Or, in Amazon product research, to look for new ideas, or to identify the next Amazon FBA products or interesting trade ware?
Just Amazon top sellers? Or also new ASINs that were just started and show a recent trend, or may still have a high development potential? If you could get what you wanted, you would of course say: “all of them!”
We see it the same way. We strive to make all listed products that Amazon customers can find in a product search available for evaluation through our Shield database – currently on each one of the five large European Amazon marketplaces: Germany, UK, France, Italy, and Spain.
In light of our gigantic, continually growing data set, product research in the AMALYZE database gives you constantly new opportunities and, with the application of our various filtering possibilities, the search for interesting Amazon products is basically a walk in the park. Within a short timeframe following new listings of ASINs, as soon as they become visible to customers, we capture them in Shield across multiple marketplaces so that you can rest assured that the subject “I cannot find a specific product in my Amazon tool” is completely shelved.
And the best thing: for any type of product research, you can save the AMALYZE Shield filters and configure your tables exactly the way you want them for your product search.
Amazon ASIN-, parent & title search
For Amazon product research, the Shield interface provides a free text search in which you can search for ASINS, parent ASINs, and contents within all product headlines which are in the AMALYZE database.
If you search for parents, all variations of the product are also shown, which allows you to compare KPIs within the children at a glance. Of course, ASINs can be researched across marketplaces and all text filters in the headline search can be expanded however you like and combined with other filters.
Brands in Amazon product research
Results for all products of a brand visible to the Amazon end customer are shown via brand search in the AMALYZE product research. To the extent an ASIN ranks at least to one keyword tracked by Shield, it shows up in a brand search (in the future, this will allow compilation of entire brand portfolios with all important Amazon KPIs in another area).
A brand search can be combined with other filters in product research and is an extremely powerful application. Which ASINs of a brand are sold through Prime? Which sellers provide the brand in the first place and who owns the buy box? How many and which products of one or several brands are listed in a certain Amazon supercategory or subcategory? These and other searches are no problem with Shield.
Keywords & organic visibility of Amazon products
If ASINs are shown in AMALYZE Shield product research, users not only see headlines and previews of the respective Amazon products already in the first research level, but also the number of keywords to which the ASIN ranks within the top 100 search results, the resulting search position, and an index value for organic visibility, the AMASCORE.
The AS value is calculated from numerous metrics and, simply put, makes the organic visibility between ASINs completely transparent and comparable. Cumulative search volume of keywords of an ASIN that rank in the top 100 are also displayed as (gross) visibility in the overlay.
Prices, Amazon Prime status and BSR check
Through combination and multiple application of text, number, and yes/no filters, you can formulate extremely sophisticated searches for the database in the Shield interface for product research. An example? Of course:
Show me all non-Prime products on Amazon.de with a target market of women of brands A, B, C – X which are associated with “tennis” in the headline but are not “tennis rackets” and are in the price range of 29 – 249 Euro. Then limit results to only ASINs of products that had a BSR of 500 or better in the most recent AMALYZE data search in their respective subcategory.
Even new users can formulate such an Amazon product search after onboarding via our free online training in less than five minutes and start their analysis.
Amazon ASIN ratings
Display of number of ratings and the Amazon star rating is standard in the results for an ASIN or brand search in a tool for Amazon. However, what is new in the AMALYZE Shield interface is that not only the overall rating that customers see is displayed, but also the difference of the rating on the product detail page (PDP) in relation to the overall rating.
A poor PDP rating can potentially be a conversion killer and the AMALYZE user can see at a glance whether or not the PDP rating makes a bad “first impression” in comparison to the star rating.
Determining the age of ASINs
A simple but very useful function for Amazon product research is the determination of the “age” of an ASIN, i.e., AMALYZE Shield indicates how long the respective product has been available on the marketplace being researched. New products can thus be easily identified, and this can be combined with headline content, super or subcategory association, or reference to a specific brand.
Simply create the filters you need for a strategic view of “your” market niche, save them, and run them periodically. This allows you to quickly identify potential competitor products. Knowledge is power.
Looking for more information on AMALYZE Shield?
If you think everything sounds cool now, just wait until you see the features and functions of our product analysis. With AMALYZE Shield you receive for every ASIN a detailed analysis in reference to rankings, keyword distribution, BSR, buy box and price monitoring, competitor ASINs, associated variations, and product reviews. Click here for more.
AMALYZE Shield live webinar
If you would like, you can take a look at all the features and functions of AMALYZE Shield in a compact and free webinar; of course, you can also ask questions of the moderators. We will be happy to show you everything we’ve got so you can decide on the right Amazon tool.