AMALYZE is one of our most important tools for amazon regarding product optimization, PPC campaigns and monitoring our product range.
Info on AMALYZE
AMALYZE is a leading, profitable, fast-growing, and international Big Data company with offices in Ismaning (near Munich) and Berlin. Every day, we acquire billions of data for our customers and help them be more successful on one of the largest e-commerce marketplaces in the world, Amazon.
Our SaaS solution is used by some of the largest sellers and providers for analysis, monitoring, and optimization of their product lists and sales activities.
Start of an idea
After a fruitless search for a tool for Amazon at the beginning of 2016, our founder and current chairman of AMALYZE AG, Michael Gabrielides, started accumulating and processing data on products offered on Amazon on his own.
After a few months of hard work, the version of the AMALYZE Toolbox was created. Following a 5-month beta phase with numerous Amazon sellers, the Amazon tool AMALYZE went live on October 10, 2016.
October 10, 2016 – AMALYZE goes live
On October 10, 2016, AMALYZE Toolbox went live following a 5-month beta phase.
November 2016 – First AMALYZE & Friends
On 11.29.2016, the first AMALYZE & Friends event took place at the Kameha Grand in Bonn. We were overwhelmed with the success of our event.
Further development of the Toolbox
At the beginning, we tracked 2.9 million keywords in the AMALYZE Toolbox; in the spring, our keyword database was expanded to more than 29 million keywords to really have all relevant keywords in tracking. Numerous other small improvements were also made to the Toolbox.
In the year 2017, we began development on our AMALYZE Advertising Module.
In October 2017, the first beta of our Advertising Module went online, and we are very proud of the positive reception the first beta had by our customers.
Shield & Falcon
After more than 1.5 years on the market, we have gained a lot of valuable insights and decided to reevaluate every small detail of our tool for potential redesign.
This led to our decision to develop a completely new system, new spiders, new database, and a new frontend.
So we began to develop AMALYZE Shield and Falcon API in 2018.
We look forward to 2019 with you, our customers and partners, and are convinced that the new year will be even more exciting than the previous ones.
We look forward to Shield and Falcon going public, and the many planned functions that should make life a little easier for you, our valued sellers and vendors, with the not-always-easy concern in Seattle.
The year 2020
This year can hardly be reviewed without a little preface. E-commerce was not left untouched by the pandemic. While some have reaped the benefits, others have had to contend with various problems. In order not to spread negativity any further, we can claim that the year went reasonably well for AMALYZE after all, considering the situation.
The beginning of the year was mainly spent on the further development of AMALYZE Shield in order to offer new features to our customers. But one topic in particular was pushed forward at full speed: The expansion into the USA! Although this did not go quite as planned due to the special situation, it was nevertheless a success. AMALYZE Inc. is now official.
In May we released the 1.3.0 of the AMALYZE Chrome Extension. Besides some new features, the development is now going strong. From 10,000 users in the beginning, we can already look forward to 30,000 users with version 1.7.2.
Not only on software level we have developed further. Since June Christian Otto Kelm continuously publishes videos on our YouTube Channel. In addition to news about Amazon, we also offer free tips and tricks to advance your Amazon business. Meanwhile, you can expect at least 2 videos per week. In addition, there is a monthly free newsletter with exciting data sets for all our customers.
The services we deliver show our passion for what we do.
Products in our database
Products in monitoring
This is what our customers have to say
AMALYZE – a must for every brand! Without the tool, optimization would only be half as easy. Valid data – always and everywhere – simply ingenious!
AMALYZE is one of the best tools for amazon in the market right now: we use AMALYZE for keyword research and product checks. We also get data through the API.