Analyze Amazon keyword rankings, competitors, variants, BSR, buy box & prices, organic visibility, and reviews with AMALYZE
Here you will learn all details regarding current options to analyze and review important Amazon KPIs of your Amazon products or those of your competitors on the five large European marketplaces with AMALYZE Shield, our tool for Amazon. Everything starting from A for: AMASCORE, our organic visibility index for products to K for keyword rankings – analyze keyword rankings of Amazon products, an P for price monitoring, all the way to V for variants in regard to checking performance and key indicators. Here comes the deep dive into all ASIN data that you have always wanted as an Amazon seller or vendor.
Display of keyword distribution
To review the keyword rankings of an ASIN, AMALYZE produces a graphic summary of all keywords in reference to their search positions in an Amazon search. In this manner, you can easily and quickly determine with how many keywords an ASIN is in the top positions and what the ranking distribution looks like overall.
Results of Amazon SEO measures can be traced both via a graphic analysis as well as via an additional results table. All graphic values are presented by number of ranking keywords to the respective ASIN per search position again in table format.
An additional view in the keyword distribution of an ASIN shows to how many keywords the product ranks on the respective “search pages”. The goal, of course, is that the ASIN is found by Amazon customers to as many keywords as possible on the first page of Amazon SERPs.
The distribution of disoverability to keywords tracked by AMALYZE Shield per Amazon search page is also shown in table format below the graphic analysis as is the number of keywords per position. All users thus get a quick overview of the keyword performance of their products.
Distribution of keyword winners and losers
Keyword tracking and monitoring of rankings is a big topic and AMALZYE Shield delivers numerous options for keeping an eye on keyword performance. Keyword positions are displayed up to a maximum of position 100. The graphic analysis shows new keywords and keywords that have moved up in position in the search results since the prior measurement in relation to keywords that evidence a negative trend.
Keywords moving up or down can be selectively displayed in the keyword list and then appear below the keyword chart in a table. A new feature in Shield is that Amazon sellers and vendors can see which keywords are no longer in the top 100 positions.
Keyword rankings & revenue probability
Within the keyword table, additional filters can be applied. Do you want to know if your ASIN already appears at a certain position to a specific keyword phrase? How often a particular word is contained within the keywords to which an ASIN ranks? With which search terms specifically you or your competitors are already in top positions? Are you already in the top 5 positions on Amazon? For AMALYZE Shield, answers to these questions are no problem.
By the way: if you have ever wondered via which keywords it is most likely that an ASIN generates revenue, then simply sort the revenue column in the keyword table in descending order and take a look at the terms. In combination with the search volume that is also displayed there, you will most certainly be able to gain insights regarding your Amazon SEO.
Number of keywords vs. average position
The number of keywords to which a product ranks is only half the story. It is important to be discoverable by Amazon users to as many relevant keywords as possible. If an ASIN ranks to many keywords but on average in very low positions, it can be surpassed by competitors, even if these rank to fewer keywords but in top positions and thereby drive sales.
AMALYZE Shield therefore provides a combined chart which shows the number of keywords and the average position generated by them over time. With the help of this chart, the development of the quality and quantity of the ranking can be easily and quickly determined.
Showing word frequency in Amazon keyword rankings
What is the structure of the content of my ASIN that Amazon already “understands”? And: How do I structure my content so that as many relevant keyword combinations as possible refer to my product from the A9 algorithm? Without this information, it is difficult to impossible to achieve an efficient SEO that does not rely on “intuition” but is supported by facts.
Therefore, AMALYZE Shield shows you the word freqency within all keywords to which an ASIN ranks and makes the frequency of two to five-word combinations visible in a keyword cloud (and also in a table). For many users, this has become an indispensable tool.
Identify and analyze competitors
Depending on how well an ASIN already ranks on Amazon, looking at the AMALYZE competitor analysis may bring joy, but for some sellers, it may be more sobering. In any case, it is an honest look at the bare facts: “My competitors are merchants A, B, and C”. No, they are not. Your competitors are the ASINs that fight for the same keyword positions on “your” Amazon marketplace like your own Amazon vendor, Prime, or FBA products. And AMALYZE Shield shows you all of them – at least the most important 100.
Here you can see who has a better BSR than your product does, whom you have already surpassed in terms of organic visibility, who perhaps has an even better rating, and which product actually competes with you and since when — all tidily prepared for you.
Keep a constant eye on all variants
How can I find out which of my variants or that of other sellers in “my” market segment has developed the best? Which have better organic visibility, and which potentially require some more work? What do the BSR values look like and which seller has the buy box for which variant at what price? Which variants of an Amazon parent are available via Prime? All or only some of them?
In the variants view, AMALYZE Shield breaks down all this information for you and makes it easy to see how an Amazon variant product develops overall. And of course, within the variants table, up to 16 different filters can be applied to get even more granular results.
Analyze Amazon Bestseller Rank (BSR)
AMALYZE Shield is always up to date with regard to all BSR values of an ASIN in all main or subcategories visible to Amazon customers (If your BSR values for very recent ASINs are not displayed yet, simply connect your MWS interface with Shield and we measure the BSR every four hours, regardless of to how many keywords the ASIN ranks).
A well-organized graphic shows you the BSR development over time and will also show you if Aamzon has moved your ASIN into another subcategory (or something has changed in the Amazon browse tree). Below the chart is a convenient table view of all values with highest, lowest, and average values. Everything is prepared for further analyses or your reporting.
Display of bestseller badges
If a product in a subcategory gets a bestseller badge from Amazon, it is recorded by AMALYZE Shield. Thereby, our Tool for Amazon enables you to see if and when a particular ASIN had a BSR badge and for how long. This allows you to track if and how often an ASIN is or was in the top positions of the Amazon besteller list in the course of SEO measures, ad displays, or other product marketing, or if it lost them!
Amazon buy box and price monitoring
The information as to which Amazon seller wins, keeps, or loses a buy box and at what price is quite essential, and without seamless price and buy box monitoring, a tool for Amazon sellers or vendors is simply not complete. AMALYZE Shield is in a position to make this monitoring available for longer periods of time on an hourly basis – for shorter periods of time even on a minute basis!
Interesting secondary aspect: even if a seller is the sole provider of an ASIN (or in the case of FBA/FBM multiple SKUs), buy box losses often occur for unseen reasons and Shield can make this constant non-ownership of a buy box visible with just a few clicks. A table view with all numerical values (highest price, average price, and lowest price per merchant) makes this function complete.
Keep an eye on reviews & ratings
Should the number of ratings and/or the average star rating change, AMALYZE will also show this in very short order. In the chart for Amazon reviews and ratings analysis, you can track over time how these values have developed for your products or those of your competitors.
In the future, you will be able to set up an alert for such a change so you don’t have to look at every chart to see what is going on in your portfolio.
Looking for more Amazon insights?
If you would like to know which Amazon insights AMALYZE Shield has in store for you on a keyword level, then this might also be something of interest to you: research Amazon keywords (also across multiple marketplaces), make price levels visible on Amazon in keyword niches, determine buying power of keywords and much more.
AMALYZE Shield live presentation
Did you know that we provide free live webinars at regular intervals for interested Amazon merchants and AMALYZE users during which we show you the entire Tool and all functions so that you can work the user interface with confidence? Be our guest and attend one of our training sessions and we will be happy to show you more.