Keyword niches and display of Amazon product rankings to respective keywords with AMALYZE
When you click on a keyword in the results of keyword research, you will find a niche analysis to all keyword search results in AMALYZE Shield and the top 100 ranked products to the respective keyword on the marketplace in question. To the extent that less than 100 products are available on Amazon, the list of ASINs is of course shorter accordingly. In other words: here, you receive a complete evaluation of all relevant ASINs that are in the respective keyword niche. Nowhere else can you find this information in this format.
Evaluating search volume & product categories
When you click on the keyword research results of an Amazon keyword, you first get to the general view for the historical search volume. The Tool shows you all main and subcategories in which the top 100 ASINs to the keyword are listed.
The most relevant Amazon main category for the respective keyword or keyword combination is indicated at the very top, the rest follows in descending order. Additionally, Shield shows all current Amazon subcategories for every keyword in which the products may be listed. For the subject Amazon SEO, this information is of great use since the organic visibility of products depends on whether they are located in the appropriate subcategory.
Amazon customer filters
All filters that Amazon customers can select after display of the SERPs are also included in AMALYZE Shield: subscription and shipping options, important brands, preselection of significant product features such as colors, sizes, etc., as well as filters for international shipping, Amazon Global Store, and, of course, the star rating.
If new or additional customer filters for keywords appear, these are also automatically incorporated into AMALYZE Shield. The information presented is adjusted accordingly so that Amazon merchants and vendors always know what is happening on the Amazon marketplace.
Evaluation of Amazon SERPs
The list of search results gives you the latest search position of the top 100 ranked ASINs to the respective keyword as determined by AMALYZE Shield in descending order and also takes into consideration ASINs that appear as SPAs in the organic search results. The order of the products (and number of SPA slots) is determined from the mobile view when shopping on Amazon since more than 70% of Amazon traffic is done via smartphones.
In addition to the ranking, image preview, and ASINs themselves with headline, you, as AMALYZE user, have 13 Amazon KPIs available for further analysis, including price, Prime availability, number of reviews and rating, AMASCORE as index for organic visibility of ASINs and the most recently determined buy box owner.
Looking for more information on AMALYZE Shield?
If you want to find out what information AMALYZE Shield, the tool for five European Amazon marketplaces, provides you in product research, just following the link and we will show you additional features and functions you will need for your Amazon business.
AMALYZE Shield live presentation
Would you like to see the entire AMALYZE Tool for Amazon in action from the inside without strings attached and be guided through all basic functions and have the opportunity to ask questions? No problem: just participate in a free live webinar. Follow the link to the dates.