AMALYZE Shield: Individual Portfolios
Keep total overview of your freely combinable ASINs or product groups
Since AMALYZE Shield Release 0.3.0 you can use your tool for Amazon to create static or dynamic portfolios of individually selected ASINs or ASINs, which are displayed as a result of a filter query. This gives you a complete picture of all Amazon KPIs available in Shield – for a specific project, the launch of a new product group, as a data basis for you as an Amazon seller, vendor or Amazon agency. The Portfolio function is part of the Portfolio module in Shield.
Compose ASIN Portfolios Individually
Portfolios can be created in Shield from any location where ASINs are displayed in a results table, i.e. in the product research, the rankings for a keyword, the competitor lists for an ASIN and also in all detailed views of an individual ASIN. Adding certain Amazon products to a new or existing portfolio is very easy.
Use the action button (three-point symbol) at the beginning of a row in the ASIN result tables (or the selection PORTFOLIO in the horizontal tabs of the ASIN detail view) to select a (possibly new) name for the portfolio, and Shield will immediately sort it for you. As soon as the portfolio is created (and as long as you don’t pause or archive it), we will record all data below up to once a day for you. This will give you a complete overview of everything that has happened here and you are safe from surprises.
The evaluation possibilities of portfolios are structured identically to our Amazon Brand Analyses and provide you with the following details:
- The development related to the number of ASINs,
ASIN types and the Prime status
- The development of the ∅ BSR, number of Buyboxes,
number of bestsellers and ∅ price in portfolio
- The number of different sellers related
on the Buybox offering the portfolio
- The development related to ASINs with subscription,
Plus products and promotions
- The development related to the ∅ rating and the
average number of reviews in the portfolio
- The development related to number of keywords,
on which the portfolio ASINs rank and their ∅ ranking position
- The development relative to the average and the
number of Choice Badges of the ASINs in the portfolio
- The development of overall organic visibility
of the complete portfolio
Creating a Static Portfolio
You always want to keep track of handselected ASINs, one (or more) Parent/Child combination(s), a smaller product group related to color, dimensions, or another combination of ASINs with certain product features?
Simply mark all ASINs you need using the checkboxes in the results tables of the Product Research or the top 100 search results for a given keyword, use the action button (three-point symbol) at the beginning of the table row if you want to add a single ASIN to a portfolio or the tab PORTFOLIO in the horizontal navigation for a bulk selection. Give a name to your new static portfolio and you are done. If you stumble across more ASINs in the future that seem important to you, simply add them to an existing portfolio the same way. Daily updates now allow you to track the development of all KPIs of these products quickly and easily.
Creating a Dynamic Portfolio
When monitoring portfolios you don’t want to have to worry about adding more ASINs to your selection? No thing, we do it for you: Simply define the required product group via one or more filters in the Product Research, select all displayed products in the ASIN results list via the top checkbox and the option SELECT ALL above the marketplace filter, then the tab PORTFOLIO in the horizontal navigation, give your dynamic portfolio a (new) name, and the topic is done.
The dynamic portfolio now grows or shrinks automatically and you can concentrate on evaluating the KPIs of your ASINs, looking over the shoulder of a competitor brand or another Amazon seller. So what used to cost you an incredible amount of time and nerves can now be done in minutes.
Find Portfolios & Compare Quickly
You can filter all your portfolios in Shield by marketplace, portfolio status or KPIs, search by name and of course manage them individually.
Already in the result list of your portfolios, you get a quick overview of all important KPIs and can compare the most important key figures of several portfolios within seconds. How does the visibility rate, the average BSR, the buybox rate or the topic valuations develop in the last days of portfolio A compared to portfolio B and C? Has a competitor listed a lot of new ASINs in “your” market segment in the last few days? Does the number of keywords to which your portfolio ranks on average suddenly collapse for no apparent reason? In the overview list of your portfolios you will get the answer immediately, and from there you can enter the individual shield portfolios.
Receive Portfolio Updates by e-mail as PDF
You don’t want to log into Shield all the time, maybe you prefer a PDF or paper in your hand? Of course we have taken that into account. If you wish, we can send you a status update about the development of your portfolios once a day to your email address stored in AMALYZE Shield – or to the email addresses of your colleagues if you work in a team with our tool for Amazon.
The administration of PDF updates is completely simple and can also be reached via the checkboxes or action buttons (three-point symbol) in the overview of all your created portfolios. Select EDIT, activate the users who should receive the PDF update from now on and save your settings. Done. From now on, all important information about your portfolios will end up exactly where you want it to be.
Manage and Archive Portfolios
Depending on which AMALYZE subscription or which Add-On tariffs you currently have active, the number of portfolios that can be created varies. You can always see the current limits by clicking on the tachometer symbol in the upper right corner of your Shield interface. If you no longer need portfolios, you can also pause or archive them using the action button in the list view of all your portfolios. Paused portfolios can be reactivated at any time in the same way. Archived portfolios remain permanently deactivated and can no longer be activated!
Each archived portfolio creates room for new tasks and challenges within the limits. If you don’t want to do without your portfolios anymore, you will also have the possibility to increase your limits and book add-ons in one of the next shield releases. Our former Toolbox users currently receive two portfolios (and five analyses for free) from us.
Evaluate Portfolio Details
If you click on an active portfolio in the overview list of all your portfolios, you will be taken to the corresponding portfolio overview. Here we have compiled all KPIs relevant for this portfolio in a freely configurable tile view.
Via the vertical navigation (or a click on the tiles) of the portfolio overview, you can access the detailed evaluation of all KPIs of this portfolio and the individual charts. In the current 17 sections, we serve you all the data on the silver tablet that you need to know about the ASINs in the portfolio and will help you to be a few steps ahead of your competition on Amazon. The detailed evaluation of the portfolios is identical to our Brand Analysis and all charts are explained here.
Evaluate Entire Brands on Amazon?
If you want to know how AMALYZE Shield can help you evaluate entire brands on Amazon or entire Amazon seller portfolios in a complete analysis at a glance, we will be happy to show you even more of our features and functions to make your daily Amazon business easier.
AMALYZE Shield Live Demonstration
You want to see the whole AMALYZE tool for Amazon in action from the inside without further obligations, let yourself be guided through all basic functions and ask questions to our experts? No problem: Just take part in one of our free live webinars. Follow the link to the dates now.