AMALYZE Shield: Amazon Seller Analysis

Evaluate Amazon Seller with AMALYZE Seller Analysis

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Amazon Seller Analysis

Even if you, as an Amazon seller, offer more than one brand or private label, you need an overview of your entire portfolio at all times. In our Amazon Seller Analysis we summarize all important data to a detailed overview and help you to manage your Amazon business much better. From now on you no longer have to rely on your “gut feeling” or on half-finished reports: Here is the facts for you as a seller – or a complete analysis of your competitors. Just as you like. The seller analysis function is part of the Analysis Module in Shield.

Seller Analysis Overview

If you click on a subscribed seller analysis, you get to the overview page of the corresponding seller and we give you the last values determined by us over the tiles. For a quick overview we have colored the tiles for you: Recently positive developments are marked green, rather negative developments red.

When you mouse over the charts in the tiles, you will see the values determined by AMALYZE and, of course, the tile fields with the charts in them can be moved freely on the overview page and anchored again at a point selected by you. Now you have the choice: With a click on one of the currently 25 tiles or via the vertical navigation you get to the detail pages of this seller analysis. What do you want to know first? The trend development regarding reviews? The organic visibility of all ASINs? Which products have the best BSRs? Which ASINs are not visible in your portfolio? Here you will find the introduction.

Tool für Amazon Shield_Verkäufer Analyse_Portfolio KPI Übersicht

ASIN Overview & ASIN Types

In the ASIN overview we summarize how the number of Amazon products in your (or another) seller account is developing. The number of ASINs visible to Amazon customers is compared to the visibility rate.

In order for you to be able to see how the latest ASINs of the seller, which we have only recently discovered, are developing, we also provide you with a table of results with all relevant key figures of these new Amazon products. All ASINs not visible on Amazon can be found in a second list. By linking from Shield to the product detail page of the ASINs on Amazon, you can quickly check what is going wrong with these products. Are they (no longer) available or Out of Stock? Or do they really not show up in a customer search because something is wrong with the content and you need to take action?

Amazon Tool AMALYZE_Analyse Modul_Seller Portfolio ASIN Übersicht

In the type evaluation of the analysis we break down the ASINs in the investigated seller account into parents, children and standalone products. The development of the seller’s parents is given as well as the number of variants and the number of independent Amazon products in the seller’s portfolio over time. In addition, we inform you about the average number of variants per parent.

If you would like to examine a longer time frame, you can use the date setting in the upper right corner to select a longer or a different time frame with start and end date as usual and to resolve the examination period differently. This makes the quantification by product very simple and transparent.

Amazon Tool AMALYZE Shield_Seller Analyse_ASIN Typen Auswertung Varianten, Parents, Eigenständig

Prime Rate

The development of the number of Prime Products and the ASINs of the investigated Sellers, which are not offered by Prime, have been summarized for you in this section.

In the section WITHOUT PRIME you will find a complete ASIN list, which has been equipped with all filter and sorting possibilities you already know from the product research in AMALYZE Shield. Here you can filter for brands, set up a price corridor, search in the ASIN headlines using free text, evaluate the organic visibility of non-prime products and each ASIN is linked to its Amazon product detail page and the ASIN analysis in Shield.

AMALYZE Shield Seller Analyse_Amazon Tool_Entwicklung der Prime Quote im Seller Portfolio

BSR Analysis

Evaluating the BSR development of a single ASIN is not a big problem. Even with a dozen products you can do that. But how do you solve this problem, with several hundred or thousands of products in your seller portfolio? Before you let the corners of your mouth hang, here comes the good news: From now on you can solve this task without any difficulties.

Shields Seller Analysis shows you the average BSR history of all visible ASINs, prints out the BSR distribution and automatically creates a list of ASINs with the best and worst BSRs in the overall portfolio. This gives you all the top sellers and taillight products at your fingertips with just a few clicks.

Amazon Seller-Analyse mit AMALYZE Shield_BSR Entwicklung im Seller Portfolio

ASINs With and Without Buybox

The less Buyboxes you hold as a seller, the less sales you will get in your own cash register, but in that of other Amazon sellers. So that you can always keep an eye on this development in the future, we will now show you the number of Buyboxes held in the AMALYZE Shield Seller Analysis.

For the first time you have an analysis of a complete seller portfolio to see if a positive trend is emerging and you can intervene immediately if you notice a negative development. Should the number of your Buyboxes decrease, even though the number of your ASINs increases at the same time, you have a perfect early warning system to control your overall portfolio.

Amazon Tool AMALYZE Shield_Auswertung nach Anzahl der Buyboxen in Seller Analyse

Price Development and Distribution

What is the average price of all Amazon products in a seller portfolio? How has this value developed over time? And how many ASINs are sold by the seller in different price categories? In order to provide you with a better data basis for strategic price optimizations, we summarize all these values in the price section of the AMALYZE seller analyses.

With our distribution distribution you can also see at a glance how many products are assigned to a certain sales price corridor and how these accumulations are distributed in relation to the overall portfolio.

Amazon Seller Analyse mit AMALYZE Shield_Entwicklung Pricing und ASIN Distribution nach Preissegmenten

Available Subscriptions

Not fully applicable to every seller (or brand) portfolio, but an extremely important tool when selling consumer products:

As soon as Amazon customers may save money by concluding savings subscriptions, you get in this detailed evaluation the development of ASINs with a visible “Save  & Subscribe” tag in the Amazon SERPs in relation to the overall number of ASINs. We will also calculate you how high the quota of subscribable products is in relation to all ASINs visible to us in the seller account investigated and give you a complete result table of all ASINs which are not available as subscriptions for Amazon customers according to the latest status.

Amazon Tool AMALYZE Shield_Seller Analyse_Auswertung Amazon Produkte mit Abonnements

Development of Bestsellers

As soon as we identify bestsellers ASINs in a seller account, you can follow the development of these Amazon products with bestseller badge via the detailed evaluation.

In addition to the development over time based on the average number of bestseller badges, we also give you the quota of bestsellers based on the total number of ASINs in the seller account. In the Seller Analysis of AMALZE Shield, we also compile a table of results with all ASINs with bestseller status.

Amazon Seller Vendor Tool AMALYZE Shield_Auswertung Besteller Bagdes im Seller Portfolio

Plus Products

It is not always desirable for a seller to have ASINs from their own portfolio available on Amazon as Plus products. So that you can keep an eye on the quota of these products and know at any time exactly which of your Amazon products has ended up in the Plus program, even without your own help, you will get in this detailed evaluation of the seller analysis in Shield both the number, the Plus quota in relation to your remaining ASINs and of course a result table with all Plus products displayed.

Amazon Seller Analyse_AMALYZE Shield_Entwicklung Plus Produkte im Zeitverlauf

Visible Promotions

If there are ASINs in the Amazon SERPs where the indication of a discount campaign is visible, this can provide an additional incentive for Amazon customers to click on these products first.

Especially with larger seller portfolios, however, it is possible that the overview is lost as to whether ASINs are running promotions, but these are not displayed at all in the search results pages. So that you can always keep an eye on this, we have summarized the number, development and quota of ASINs with promotions in this detailed overview.

AMALYZE Seller Analyse_Auswertung Anzahl an Promotions

Amazon Product Ratings

Getting feedback on one’s own products is always nice – provided the ratings develop in the right direction. In our seller analysis, you will always get precise information about how this important strategic key figure has developed.

We break down the ratings into your (or any other) seller account, the overall rating, and differentiate the rating statistics for the ASINs, which have already received at least one rating. This allows you to view the picture here in a much more differentiated way.

Amazon Seller Analyse_Auswertung der Durchschnittsratings, Sterne Bewertung

Development of Reviews

Keeping track of the number of reviews is not a big problem for a few products. With a total portfolio of several hundred or thousands of ASINs, however, this is extremely time-consuming to almost impossible.

The seller analysis in AMALYZE Shield makes this task very easy for you, and summarizes all rencence figures in one place. So you get the trend related to the total amount of reviews, and the average number of reviews per ASIN in the analyzed seller account displayed. Additionally we show you in a result table which ASINs have been rated the most and which the least.

AMALYZE Shield Seller Analyse_Auswertung Amazon rezensionen im Zeitverlauf

Keyword Quantity and ø Rankings

The amount of (relevant) keywords for which an ASIN is ranked on the Amazon marketplace is certainly high, how well the product is visible for the customers, how often it will be clicked at all and thus also how many sales will be possible at all.

In this detailed evaluation of the AMALYZE Seller Analysis in Shield you will therefore get the average number of keywords to which the ASINs rank in the examined Seller Portfolio and the distribution according to the number of keywords per ASIN at a glance. In addition, we give you a list of ASINs that rank among the most and the least keywords.

Amazon Seller Analyse mit AMALYZE Shield_Anzahl der Keywords im Durchschnitt pro ASIN_Auswertung

In addition to the pure amount of keywords to which an ASIN or a complete portfolio belongs, the average ranking position on which products appear on the Amazon marketplace in the SERPs essentially determines whether they can be found well (or at all) by Amazon customers or not.

So that you can always keep a perfect eye on this development, we have first built two charts for you: In addition to the average ranking position displayed for all examined ASINs, you will also get a distribution display based on their distribution. Of course it would be desirable to have as many ASINs as possible, which have a good average ranking position despite a large number of ranking keywords. Additionally you can see the best and worst ranked ASINs in a separate result table.

Amazon Tool AMALYZE Shield_Auswertung Durchschnitts Ranking Position der ASINs im Seller Portfolio

Choice Badges: Overview & Development

In addition to the pure amount of keywords to which an ASIN or a complete portfolio belongs, the average ranking position on which products appear on the Amazon marketplace in the SERPs essentially determines whether they can be found well (or at all) by Amazon customers or not.

So that you can always keep a perfect eye on this development, we have first built two charts for you: In addition to the average ranking position displayed for all examined ASINs, you will also get a distribution display based on their distribution. Of course it would be desirable to have as many ASINs as possible, which have a good average ranking position despite a large number of ranking keywords. Additionally you can see the best and worst ranked ASINs in a separate result table.

Amazon Seller Analyse mit AMALYZE Shield_Auswertung Anzahl Amazon Choice Badges

Organic Portfolio Visibility: AMASCORE

In Shield, we calculate the organic visibility of an Amazon product, the AMASCORE (AS), from the number of (relevant) keywords to which an ASIN ranks, and the resulting average ranking position (as well as various other values). The higher the cumulative AMASCORE relative to the total number of ASINs in the seller portfolio, the more visible all its products are logically to Amazon customers.

Thus, for the first time, a direct, objective comparison is possible based on the visibility of several seller (or brand) portfolios on an Amazon marketplace. You can keep track of the trend development of your own values via the average AMASCORE per ASIN, the accumulated AMASCORE and the distribution table. In addition, as usual, we will give you a result table with the ASINs for the best and worst AS values.

Amazon Seller Analyse_Amazon Tool AMALYZE Shield_Auswertung organische Sichtbarkeit Amazon Produkte im Portfolio

Want to learn more on analyses?

If you think that all this sounds very cool, then the information about our brand analyses will certainly please you. Here you can access over 7,000,000 brands that are visible on the European Amazon marketplaces. And best of all, every new brand we discover on Amazon ends up there. Automatically.

AMALYZE Shield Live Demo

You want to see the whole AMALYZE tool for Amazon in action from the inside without further obligations, let yourself be guided through all basic functions and ask questions? No problem: Just take part in a free live webinar. Just follow the link to the next dates.

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