Keyword research with AMALYZE on five European marketplaces
Amazon keyword research
On Amazon, keywords are the crucial element for everything. Every search for a product by ready buyers on Amazon begins with a keyword search on the largest product search engine in the world. Our new user frontend AMALYZE Shield currently tracks about 64 million meaningful keywords or keyword phrases on five European marketplaces: amazon.de, amazon.co.uk, amazon.fr, amazon.it , and amazon.es
AMALYZE Shield dynamically responds to changes: as soon as new products appear on Amazon and are increasingly searched via specific terms, the tracked keyword set is expanded at regular intervals.
With the aid of sophisticated filter functions, you can generate extremely granular results in Shield keyword research. Keywords or keyword phrases that do not fit the selected context can be eliminated during the search. Keywords that must be contained in a search remain visible in the results of the Amazon keyword research.
All filters created for keyword research can be saved and, via an editing function, copied and shared with colleagues. In contrast to our previous tool, all data tables can be individually modified in size, layout and order of values in Shield.
This allows you to make AMALYZE Shield your personal tool for Amazon keyword research.
Analyzing keywords across different marketplaces
With AMALYZE Shield, brand keywords can be easily analyzed across multiple Amazon marketplaces. This is of particular interest to brand manufacturers or Amazon vendors who offer products on Amazon across the EU and wish to keep a constant eye on their brand development.
With just a few clicks, Shield shows you, for example, how the search volume, buying power, or the number of merchants within the top 100 ranked products to the examined keyword has developed on Amazon.de in comparison to other European Amazon marketplaces. This also allows you to easily assess the number of products offered on Amazon in reference to brand search terms.
Amazon search volume and buying power
The search volume of Amazon keywords and associated buying power may be of some help for the subject of Amazon SEO and the orientation of your own products in terms of sizes, colors, or other significant product features on the market.
For better assessment of the keyword environment of a brand or specific search term, AMALYZE Shield provides historical values for Amazon search volume in keyword research. Since we know the sales price of the top 100 ranked products to the keyword, as well as click rates and conversion rates, an estimate of the potential monthly buying power for every product can also be derived therefrom.
Buy box and list price quote
To evaluate the examined market environment even better during keyword research, AMALYZE Shield users are also shown the percentage of awarded buy boxes and the most recent measured list price quote in the list of keyword results.
This is based on the respective top 100 ranked Amazon products on the marketplace being researched for all keywords or keyword phrases assigned in a keyword analysis. This enables even better conclusions as to how a specific market environment “ticks” in reference to the terms used by Amazon customers.
SPA & checking Sponsored Brand Ads
Sponsored Brand Ads (formerly Amazon Headline Search Ads; HSA) are a nice way of bringing brand products into the spotlight above all organic search hits and, for some time now, nothing can be accomplished without Sponsored Products Ads via PPC campaigns in the competitive market environments on Amazon. But where might there be some gaps that can be filled? After a few clicks, AMALYZE Shield provides the answers.
The number of taken SPA slots as well as information as to whether or not Sponsored Brand Ads were displayed during the most recent data search in reference to an examined keyword environment are shown in AMALYZE Shield – keyword research consistently developed further.
Price level in keyword environment
Price determination for one’s own listing or competitor price analysis in not easy without sufficient data, sometimes almost impossible, and in any event, without the help of a strong tool for Amazon, extremely time consuming. Luckily, with just a few clicks, AMALYZE Shield provides a quick overview already at the level of keyword research through the combination of filters.
What is the average price of the top 100 ranked products on Amazon that a potential customer is shown when entering “64 gigabyte microSD cards”? Or for manual stainless steel or stainless steel look juicers with an average rating below 3.8 stars? Shield knows the answer.
Amazon keyword correction
Through a pretty good autocorrect function for spelling errors, Amazon provides potential customers a great service in their search for products. Many typos are automatically corrected and, in most cases, no products are listed for misspelled keywords. Regrettably, the topic “spelling errors – keywords” for Amazon SEO is basically a moot point. Or perhaps not?
In keyword research, Shield therefore not only shows if a correction occurs, but also to which keyword Amazon redirects the user instead. That makes SEO finetuning of the listing for you as AMALYZE user a lot easier.
Looking for more information on AMALYZE Shield?
Here we provide more detailed information on AMALYZE Shield, the tool for five European Amazon marketplaces: display of search volume, the most relevant categories for the top 100 ranked products, selectable Amazon filters, and ranking results for every tracked keyword.
AMALYZE Shield live presentation
Do you want to see the entire AMALYZE Tool for Amazon in action from the inside without strings attached, be guided through all basic functions and have the opportunity to ask questions? No problem: participate in a free live webinar. Follow the link to the dates.