Make Amazon Sponsored Product Ads visible and evaluate them in AMALYZE Shield
With AMALYZE Shield it is already possible for Amazon sellers and vendors to make Sponsored Product Ad campaigns visible in the user interface of our tool for Amazon and to evaluate them. As soon as you connect your Advertising API with Shield, we upload all your active campaign data for five European marketplaces retroactively for the past 60 days and conveniently display them in the Shield interface – We start top down on all your campaigns, down to the ACoS of each individual keyword within any campaign. Everything is there.
Evaluate Amazon PPC campaigns in Shield
Under the tab ADVERTISING-> Sponsored Products is where you will find your campaigns as soon as we have loaded them (which, depending on number of campaigns may take several hours or even a whole day), divided by advertisers, various supporting marketplaces, evaluation of placement (within organic search results or on top) and, finally, the campaign itself.
You can set the ad charts to 19 different metrics and display them on the basis of a day, week, month, quarter, or year. In the table below the chart you can search via filters for specific campaigns, campaign focus or, if applicable, advertising customer IDs. In later Shield releases, it will also be possible to develop PPC campaigns directly via Shield and have them automatically optimized.
Is campaign development possible in Shield?
This is planned. We already have a full technical solution that is being tested by a closed beta group for almost the last 2 years. Currently (as of July 2019), we will be happy to add you to our list of interested parties. As soon as the project is rolled out, we will let you know.
AMALYZE Shield live presentation
Would you like to see the entire AMALYZE Tool for Amazon in action from the inside with no strings attached, be guided through all the basic functions and have the opportunity to ask questions? No problem: simply participate in one of our free live webinars. Follow the link to the dates now.