Visibility is a key factor for sales success on Amazon – as it is with Google. Since May 2020, we have been recording the TOP 100 most visible brands and retailers on Amazon on a monthly basis. Who are the winners and losers in terms of visibility? Below are the TOP 100 brands on amazon.com in February 2021
Top 100 Brands – February 2021 – amazon.com
| Rank | Previous Month | Brand | Amascore | Change % |
| 1 | 1 | Hanes | 129.201,49 | -1,50% |
| 2 | -1 | Apple | 126.904,69 | -5,32% |
| 3 | 0 | LEGO | 112.596,41 | -3,36% |
| 4 | 0 | Nike | 108.891,14 | -0,23% |
| 5 | 0 | Rubie’s | 106.746,09 | -0,36% |
| 6 | 5 | Amazon Basics | 97.650,81 | 33,53% |
| 7 | -1 | Amazon | 97.137,58 | -2,15% |
| 8 | -1 | adidas | 84.594,56 | -0,95% |
| 9 | 0 | Amazon Renewed | 81.612,68 | 6,96% |
| 10 | 2 | HP | 75.440,37 | 3,79% |
| 11 | -1 | Funko | 72.601,76 | -4,28% |
| 12 | 1 | Amazon Essentials | 72.343,10 | 1,49% |
| 13 | 1 | Disney | 71.942,94 | 1,32% |
| 14 | 3 | SAMSUNG | 63.352,00 | 2,73% |
| 15 | 1 | Under Armour | 62.318,77 | -2,21% |
| 16 | -1 | Nintendo | 59.834,54 | -7,30% |
| 17 | -9 | AmazonBasics | 57.424,06 | -27,81% |
| 18 | 1 | Sony | 55.932,91 | 0,90% |
| 19 | -1 | Carhartt | 55.871,12 | -1,03% |
| 20 | 1 | Leg Avenue | 55.729,14 | 4,79% |
| 21 | -1 | Samsung Electronics | 53.571,21 | -2,69% |
| 22 | 0 | Disguise | 51.978,10 | -0,80% |
| 23 | 0 | ASUS | 45.351,16 | 0,41% |
| 24 | 0 | Columbia | 43.441,20 | -0,47% |
| 25 | 1 | Microsoft | 43.043,11 | -0,42% |
| 26 | 1 | Simple Joys by Carter’s | 42.737,11 | -0,62% |
| 27 | 4 | DEWALT | 42.711,95 | 8,95% |
| 28 | 11 | Intex | 42.381,81 | 22,28% |
| 29 | -4 | Spooktacular Creations | 40.637,20 | -6,32% |
| 30 | 4 | Melissa & Doug | 40.159,20 | 7,67% |
| 31 | 1 | OtterBox | 39.481,51 | 0,88% |
| 32 | 1 | Best Choice Products | 39.155,21 | 0,24% |
| 33 | -3 | Gildan | 38.743,53 | -1,73% |
| 34 | -5 | Crocs | 38.611,00 | -3,30% |
| 35 | 0 | Skechers | 36.532,38 | -0,82% |
| 36 | 0 | Fruit of the Loom | 35.993,19 | -1,10% |
| 37 | 0 | Levi’s | 35.721,36 | -1,24% |
| 38 | 2 | Ring | 35.646,37 | 3,90% |
| 39 | -1 | Cuisinart | 34.290,21 | -2,43% |
| 40 | -12 | Anker | 34.088,88 | -14,75% |
| 41 | 7 | Canon | 33.817,21 | 6,38% |
| 42 | -1 | LG | 33.514,66 | -1,40% |
| 43 | 2 | Bissell | 33.385,45 | 3,42% |
| 44 | -1 | OXO | 33.227,25 | -0,14% |
| 45 | -1 | Zinus | 32.844,24 | -0,05% |
| 46 | -4 | Barbie | 32.784,68 | -3,32% |
| 47 | -1 | Champion | 31.620,72 | -1,31% |
| 48 | -1 | PlayStation | 31.089,62 | -2,66% |
| 49 | 0 | Dickies | 30.695,87 | -0,41% |
| 50 | 0 | Fisher-Price | 30.236,13 | -0,77% |
| 51 | 2 | Spigen | 28.851,46 | 1,27% |
| 52 | -1 | Ekouaer | 28.405,26 | -2,55% |
| 53 | 4 | Crayola | 28.177,70 | 3,14% |
| 54 | 2 | Neutrogena | 28.080,68 | 0,87% |
| 55 | -3 | Calvin Klein | 27.380,20 | -4,73% |
| 56 | -1 | mDesign | 27.352,60 | -2,67% |
| 57 | 10 | BLACK+DECKER | 27.190,75 | 10,48% |
| 58 | -4 | JOYIN | 26.193,13 | -6,93% |
| 59 | 2 | Hallmark | 26.068,11 | 1,08% |
| 60 | 4 | Acer | 25.921,26 | 4,03% |
| 61 | 2 | California Costumes | 25.590,34 | 0,00% |
| 62 | -2 | 365 by Whole Foods Market | 25.449,11 | -2,11% |
| 63 | -5 | Hudson Baby | 25.214,29 | -5,74% |
| 64 | -5 | SheIn | 25.181,22 | -3,79% |
| 65 | 0 | Simple Houseware | 24.957,80 | 0,26% |
| 66 | 0 | Corsair | 24.861,26 | 0,81% |
| 67 | 3 | Coleman | 24.846,94 | 1,62% |
| 68 | 3 | Razer | 24.799,58 | 2,41% |
| 69 | 0 | Fun Costumes | 24.380,31 | -0,37% |
| 70 | -8 | Logitech | 24.203,68 | -5,88% |
| 71 | 1 | amscan | 23.653,90 | -0,34% |
| 72 | 9 | Clorox | 23.264,70 | 3,10% |
| 73 | 1 | Kangaroo | 23.074,13 | 0,59% |
| 74 | -1 | VTech | 23.060,50 | -1,72% |
| 75 | 0 | 3M | 22.909,34 | 0,00% |
| 76 | 2 | L’Oreal Paris | 22.887,82 | 0,61% |
| 77 | 7 | Bose | 22.863,57 | 3,83% |
| 78 | -1 | NERF | 22.798,97 | 0,05% |
| 79 | 1 | DREAM PAIRS | 22.501,92 | -0,28% |
| 80 | -4 | SweatyRocks | 22.383,90 | -2,24% |
| 81 | 1 | Marvel | 22.033,84 | -1,19% |
| 82 | 3 | REVLON | 21.522,92 | -0,85% |
| 83 | 3 | MSI | 21.514,25 | 0,15% |
| 84 | 3 | Wilton | 21.299,93 | 0,40% |
| 85 | 4 | Lysol | 20.918,76 | -0,70% |
| 86 | 5 | Just Love | 20.765,94 | -0,29% |
| 87 | 3 | Dell | 20.743,81 | -0,80% |
| 88 | 0 | New Balance | 20.683,07 | -2,02% |
| 89 | -6 | Wrangler | 20.604,55 | -6,95% |
| 90 | 6 | JBL | 20.572,86 | 1,55% |
| 91 | 1 | Garmin | 20.308,04 | -1,86% |
| 92 | 3 | Mpow | 20.224,63 | -0,70% |
| 93 | 0 | UGG | 20.219,11 | -1,40% |
| 94 | 3 | Forum Novelties | 20.122,07 | -0,19% |
| 95 | NEU | Boao | 20.054,44 | NEU |
| 96 | -2 | PUMA | 19.985,80 | -2,25% |
| 97 | NEU | Lenovo | 19.572,68 | NEU |
| 98 | -19 | Bedsure | 19.553,37 | -13,65% |
| 99 | 0 | CeraVe | 19.545,84 | 0,58% |
| 100 | NEU | Munchkin | 19.438,00 | NEU |
Historische Auswertungen
| Monat | Marktplatz | Auswertung |
| 05/2020 | amazon.de | [su_permalink id="41581"]Top 100 Verkäufer (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.de | [su_permalink id="41551"]Top 100 Marken (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.it | [su_permalink id="41767"]Top 100 Verkäufer (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.it | [su_permalink id="41764"]Top 100 Marken (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.co.uk | [su_permalink id="41834"]Top 100 Verkäufer (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.co.uk | [su_permalink id="41837"]Top 100 Marken (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.es | [su_permalink id="41857"]Top 100 Verkäufer (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.es | [su_permalink id="41854"]Top 100 Marken (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.fr | [su_permalink id="41879"]Top 100 Verkäufer (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.fr | [su_permalink id="41876"]Top 100 Marken (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.com | [su_permalink id="41900"]Top 100 Verkäufer (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.de | [su_permalink id="41897"]Top 100 Marken (nach Sichtbarkeit)[/su_permalink] |