Visibility is a key factor for sales success on Amazon – as it is with Google. Since May 2020, we have been recording the TOP 100 most visible brands and retailers on Amazon on a monthly basis. Who are the winners and losers in terms of visibility? Below are the TOP 100 brands on amazon.it in February 2021
Top 100 Brands – February 2021 – amazon.it
| Rank | Previous Month | Brand | Amascore | Change % |
| 1 | 0 | SAMSUNG | 57.684,80 | -2,63% |
| 2 | 1 | Nike | 50.650,17 | 3,43% |
| 3 | 5 | LEGO | 49.478,96 | 25,71% |
| 4 | -2 | Apple | 47.972,12 | -13,72% |
| 5 | -1 | adidas | 46.844,13 | -2,66% |
| 6 | 0 | Sony | 45.343,40 | 6,70% |
| 7 | -2 | Xiaomi | 41.731,90 | -11,13% |
| 8 | -1 | AmazonBasics | 40.395,23 | 1,29% |
| 9 | 1 | Intex | 30.206,19 | -4,31% |
| 10 | 1 | ASUS | 29.250,55 | 4,20% |
| 11 | 2 | AUKEY | 26.107,17 | 2,77% |
| 12 | -3 | HUAWEI | 25.972,17 | -22,58% |
| 13 | 2 | SONGMICS | 24.916,50 | 7,17% |
| 14 | -2 | HP | 24.304,84 | -11,44% |
| 15 | -1 | LG | 23.884,19 | -3,07% |
| 16 | 2 | Amazon | 22.295,61 | 13,70% |
| 17 | 0 | Nintendo | 21.151,09 | 6,51% |
| 18 | -2 | PUMA | 20.872,00 | -3,88% |
| 19 | 5 | Clementoni | 19.611,88 | 26,24% |
| 20 | -1 | Chicco | 18.829,73 | -2,76% |
| 21 | 7 | Giochi Preziosi | 18.182,08 | 23,10% |
| 22 | 3 | Tommy Hilfiger | 18.113,00 | 17,69% |
| 23 | 0 | Funko | 18.038,81 | 15,76% |
| 24 | -3 | MSI | 17.896,12 | 8,95% |
| 25 | -5 | Bestway | 16.827,40 | -2,43% |
| 26 | -4 | Disney | 16.294,42 | 0,75% |
| 27 | 3 | Levi’s | 14.655,84 | 0,17% |
| 28 | 1 | kwmobile | 14.559,30 | -0,97% |
| 29 | 2 | TP-Link | 14.518,74 | 0,04% |
| 30 | 18 | BAKAJI | 14.067,41 | 22,61% |
| 31 | -4 | Samsung TV | 14.009,55 | -6,49% |
| 32 | 0 | Oral-B | 13.904,31 | -2,40% |
| 33 | 7 | Microsoft | 13.896,35 | 12,66% |
| 34 | 9 | Relaxdays | 13.492,60 | 11,27% |
| 35 | -9 | Generico | 13.359,90 | -12,14% |
| 36 | -3 | Logitech | 13.071,85 | -4,91% |
| 37 | 1 | Barbie | 13.006,76 | 4,30% |
| 38 | -3 | TACKLIFE | 12.260,56 | -3,50% |
| 39 | 15 | Calvin Klein | 12.248,20 | 15,03% |
| 40 | 10 | Ariete | 12.245,22 | 10,36% |
| 41 | 3 | Corsair | 12.184,69 | 0,98% |
| 42 | 26 | Pandora | 11.738,70 | 38,80% |
| 43 | 9 | homcom | 11.685,57 | 7,44% |
| 44 | -10 | Imetec | 11.651,80 | -8,73% |
| 45 | -6 | Casio | 11.292,53 | -8,85% |
| 46 | -5 | Braun | 11.255,38 | -7,90% |
| 47 | -5 | Canon | 11.246,97 | -7,88% |
| 48 | -12 | Hisense | 10.722,00 | -15,21% |
| 49 | NEU | Moleskine | 10.405,46 | NEU |
| 50 | 7 | Universal Music | 10.378,45 | 5,55% |
| 51 | 0 | find. | 10.349,38 | -6,64% |
| 52 | 22 | Ravensburger | 10.333,00 | 24,66% |
| 53 | -8 | Rowenta | 10.168,79 | -15,32% |
| 54 | -1 | Vans | 10.033,70 | -5,96% |
| 55 | 0 | Crocs | 9.875,54 | -4,37% |
| 56 | 2 | The North Face | 9.668,26 | 2,84% |
| 57 | -11 | Bosch | 9.582,45 | -16,92% |
| 58 | -11 | Lenovo | 9.526,63 | -17,25% |
| 59 | 2 | Einhell | 9.467,06 | 3,38% |
| 60 | -23 | HP - PC | 9.456,37 | -24,88% |
| 61 | -12 | Spigen | 9.434,54 | -17,15% |
| 62 | NEU | YANKEE CANDLE | 9.357,18 | NEU |
| 63 | -4 | JETech | 9.129,42 | -0,95% |
| 64 | -2 | Philips | 9.067,06 | -0,97% |
| 65 | 8 | Gigabyte | 8.915,46 | 6,39% |
| 66 | 4 | Intel | 8.648,74 | 3,06% |
| 67 | 2 | KLARSTEIN | 8.433,21 | -0,10% |
| 68 | 21 | Guess | 8.313,10 | 15,67% |
| 69 | -13 | Candy | 8.186,70 | -18,48% |
| 70 | NEU | Blackview | 8.167,77 | NEU |
| 71 | NEU | THUN | 8.166,15 | NEU |
| 72 | -12 | Foppapedretti | 8.163,27 | -11,25% |
| 73 | 2 | Havaianas | 8.050,11 | -1,83% |
| 74 | -8 | Garmin | 7.843,29 | -10,99% |
| 75 | 3 | Panasonic | 7.829,55 | -1,40% |
| 76 | 6 | Timberland | 7.803,16 | 4,10% |
| 77 | -13 | Neewer | 7.776,11 | -12,40% |
| 78 | NEU | Hasbro | 7.725,25 | NEU |
| 79 | 0 | vidaXL | 7.636,56 | -0,42% |
| 80 | -15 | EASTPAK | 7.614,64 | -14,01% |
| 81 | -4 | SanDisk | 7.588,43 | -4,93% |
| 82 | -15 | De’Longhi | 7.520,92 | -13,61% |
| 83 | -7 | NAPAPIJRI | 7.492,35 | -7,73% |
| 84 | 2 | Tescoma | 7.484,42 | 3,00% |
| 85 | NEU | Liscianigiochi | 7.391,17 | NEU |
| 86 | NEU | VBIGER | 7.379,23 | NEU |
| 87 | -16 | Fruit of the Loom | 7.376,15 | -12,04% |
| 88 | -1 | VASAGLE | 7.362,66 | 1,64% |
| 89 | 2 | AVANTI TRENDSTORE | 7.344,30 | 3,22% |
| 90 | NEU | Rubie’s | 7.321,64 | NEU |
| 91 | -28 | Acer | 7.206,96 | -20,25% |
| 92 | NEU | Asmodee | 7.170,93 | NEU |
| 93 | NEU | Warner Bros | 7.153,61 | NEU |
| 94 | -10 | Playmobil | 7.135,48 | -3,17% |
| 95 | -2 | Sconosciuto | 7.102,35 | 1,04% |
| 96 | 2 | Homfa | 7.093,90 | 4,47% |
| 97 | -16 | KKmoon | 7.080,75 | -5,84% |
| 98 | -26 | Electronic Arts | 7.019,21 | -16,29% |
| 99 | -19 | BLACK+DECKER | 6.879,84 | -8,80% |
| 100 | -1 | AMD | 6.857,47 | 2,06% |
Historische Auswertungen
| Monat | Marktplatz | Auswertung |
| 05/2020 | amazon.de | [su_permalink id="41581"]Top 100 Verkäufer (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.de | [su_permalink id="41551"]Top 100 Marken (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.it | [su_permalink id="41767"]Top 100 Verkäufer (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.it | [su_permalink id="41764"]Top 100 Marken (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.co.uk | [su_permalink id="41834"]Top 100 Verkäufer (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.co.uk | [su_permalink id="41837"]Top 100 Marken (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.es | [su_permalink id="41857"]Top 100 Verkäufer (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.es | [su_permalink id="41854"]Top 100 Marken (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.fr | [su_permalink id="41879"]Top 100 Verkäufer (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.fr | [su_permalink id="41876"]Top 100 Marken (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.com | [su_permalink id="41900"]Top 100 Verkäufer (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.de | [su_permalink id="41897"]Top 100 Marken (nach Sichtbarkeit)[/su_permalink] |