Top 100 Brands – February 2021 – amazon.co.uk

Visibility is a key factor for sales success on Amazon – as it is with Google. Since May 2020, we have been recording the TOP 100 most visible brands and retailers on Amazon on a monthly basis. Who are the winners and losers in terms of visibility? Below are the TOP 100 brands on amazon.co.uk in February 2021

RankPrevious MonthBrandAmascoreChange %
10LEGO72.904,591,95%
20Samsung58.945,91-10,48%
30Amazon43.840,95-17,37%
41HP43.717,125,18%
5-1Apple42.723,71-3,70%
60Nintendo42.473,263,02%
72Nike36.990,00-1,11%
80AmazonBasics36.974,41-2,53%
9-2Sony36.270,52-5,30%
100Disney32.047,26-0,46%
113Funko28.924,6310,09%
12-1adidas28.043,89-6,15%
130ASUS26.796,050,40%
14-2Philips25.861,70-8,02%
152PlayStation25.041,0214,51%
16-1L’Oreal24.020,063,81%
171Penguin23.005,009,08%
183Russell Hobbs22.822,5014,16%
1937Amazon EU S.à.r.l.21.112,0675,44%
20-4amscan19.641,26-12,41%
211JETech19.495,00-0,46%
22-3Intex19.450,70-4,03%
234Canon18.662,005,97%
24-4Corsair18.039,85-9,77%
250Bestway17.364,38-4,07%
269Yankee Candle17.288,838,73%
272Microsoft17.231,77-0,43%
28-5Smiffys16.695,48-11,13%
29-5Anker15.951,42-14,79%
30-2Oral-B15.899,50-9,69%
3129Cadbury15.782,5237,26%
324Mpow15.733,620,51%
3310Independently Published15.409,428,52%
340Under Armour14.955,65-8,31%
35-5Logitech14.701,68-14,28%
363Tommee Tippee14.688,75-1,27%
37NEUMorrisons14.563,97NEU
38-1SanDisk14.461,58-5,83%
39-8Rubie’s14.245,50-14,76%
4017Ikea13.890,0416,32%
41-8Spigen13.646,54-16,42%
424Ravensburger13.551,293,80%
43-17Barbie13.331,80-25,10%
4434Mountain Warehouse13.289,8828,16%
45-5KitchenCraft13.262,88-8,62%
465Garnier13.121,644,38%
47-15TP-Link13.046,32-20,57%
4851Whaline12.985,4239,89%
4946Star Wars12.726,3135,57%
50-8HUAWEI12.602,98-11,30%
51-13Electronic Arts12.583,71-17,00%
52-3Ubisoft12.347,77-4,36%
53-6Unique Party12.135,32-6,71%
54-13Makita12.064,65-16,70%
55NEUHallmark12.001,61NEU
568Fruit of the Loom11.942,026,65%
57-2MSI11.896,04-1,18%
58-5Razer11.745,84-2,89%
59-7SONGMICS11.660,75-6,90%
607Coordination Group Publications Ltd (CGP)11.499,606,15%
612Tefal11.485,530,57%
620Xbox11.335,29-0,93%
63-9Panasonic11.320,63-6,31%
64NEUBaker Ross11.317,82NEU
65-20DEWALT11.314,01-16,22%
6631CityComfort11.066,7918,65%
672PUMA10.955,671,61%
6813Duracell10.825,847,10%
69NEULindt10.791,97NEU
70-22Garmin10.748,16-17,12%
7113Calvin Klein10.561,277,62%
72-13Skechers10.552,75-9,14%
73NEUUK Greetings10.450,90NEU
74-6Casio10.234,32-5,21%
757Bosch10.177,251,46%
76-26Silverline10.142,39-20,41%
77-11Regatta10.093,05-7,61%
78-4Dulux9.977,32-5,49%
79NEUTower9.928,85NEU
80-36VTech9.836,43-27,61%
81-5Puffin9.803,47-6,61%
8212Morphy Richards9.716,593,20%
83NEUPenguin Classics9.610,67NEU
84-7Keter9.560,90-7,88%
856WearAll9.504,84-1,16%
863Nerf9.456,03-2,23%
87-15Melissa & Doug9.441,86-11,18%
88NEUHOMCOM9.432,18NEU
89-28Dell9.399,17-18,10%
90-10Hozelock Ltd9.361,60-7,71%
91NEURimmel9.343,61NEU
92NEUGigabyte9.286,45NEU
93NEUH&S9.258,64NEU
94-21LG9.200,91-12,90%
95-37Playmobil9.177,82-22,38%
96-11Braun9.165,35-6,34%
97-10HENBRANDT9.158,17-6,11%
980UGREEN9.090,07-2,48%
99NEUCrocs9.031,79NEU
100NEUSMOK8.981,45NEU

Historische Auswertungen

Monat Marktplatz Auswertung
05/2020 amazon.de Top 100 Verkäufer (nach Sichtbarkeit)
05/2020 amazon.de Top 100 Marken (nach Sichtbarkeit)
05/2020 amazon.it Top 100 Verkäufer (nach Sichtbarkeit)
05/2020 amazon.it Top 100 Marken (nach Sichtbarkeit)
05/2020 amazon.co.uk Top 100 Verkäufer (nach Sichtbarkeit)
05/2020 amazon.co.uk Top 100 Marken (nach Sichtbarkeit)
05/2020 amazon.es Top 100 Verkäufer (nach Sichtbarkeit)
05/2020 amazon.es Top 100 Marken (nach Sichtbarkeit)
05/2020 amazon.fr Top 100 Verkäufer (nach Sichtbarkeit)
05/2020 amazon.fr Top 100 Marken (nach Sichtbarkeit)
05/2020 amazon.com Top 100 Verkäufer (nach Sichtbarkeit)
05/2020 amazon.de Top 100 Marken (nach Sichtbarkeit)
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