Visibility is a key factor for sales success on Amazon – as it is with Google. Since May 2020, we have been recording the TOP 100 most visible brands and retailers on Amazon on a monthly basis. Who are the winners and losers in terms of visibility? Below are the TOP 100 brands on amazon.fr in January 2021
Top 100 Brands – January 2021 – amazon.fr
| Rank | Previous Month | Brand | Amascore | % Change |
| 1 | 0 | LEGO | 41.636,88 | 0,82% |
| 2 | 7 | Samsung | 41.329,57 | 75,36% |
| 3 | -1 | Nintendo | 31.757,47 | 0,18% |
| 4 | -1 | Nike | 30.488,53 | 0,10% |
| 5 | -1 | Playmobil | 28.706,09 | -0,72% |
| 6 | -1 | Apple | 27.286,32 | 3,00% |
| 7 | -1 | Funko | 26.260,68 | -0,11% |
| 8 | -1 | AmazonBasics | 23.859,61 | -0,76% |
| 9 | -1 | HP | 23.094,04 | -2,58% |
| 10 | 0 | Philips | 21.453,34 | -2,98% |
| 11 | 0 | adidas | 19.167,11 | 1,10% |
| 12 | 3 | Intex | 16.576,38 | 1,02% |
| 13 | 1 | VTech | 16.401,21 | -2,75% |
| 14 | 2 | Xiaomi | 16.142,84 | 1,01% |
| 15 | 2 | TecTake | 14.912,97 | -2,00% |
| 16 | -4 | Disney | 14.663,91 | -16,95% |
| 17 | 1 | PUMA | 14.227,14 | 1,20% |
| 18 | 4 | Sony | 14.148,86 | 4,47% |
| 19 | 0 | SONGMICS | 13.924,32 | -0,82% |
| 20 | 3 | ASUS | 13.795,47 | 2,65% |
| 21 | 0 | Playstation | 13.737,69 | 0,99% |
| 22 | -2 | Ravensburger | 13.550,30 | -0,47% |
| 23 | 1 | Tefal | 12.909,94 | 1,15% |
| 24 | 1 | Nathan | 12.431,10 | 3,08% |
| 25 | 1 | Corsair | 11.884,81 | -0,82% |
| 26 | 1 | Smoby | 11.606,52 | 0,76% |
| 27 | 1 | HUAWEI | 11.002,73 | -0,28% |
| 28 | 1 | Canon | 10.462,95 | -0,65% |
| 29 | 1 | Lacoste | 10.427,13 | 1,65% |
| 30 | 1 | Levi’s | 9.936,61 | -2,05% |
| 31 | 1 | Barbie | 9.931,32 | -0,78% |
| 32 | 2 | Amazon | 9.468,93 | 1,25% |
| 33 | 6 | Moulinex | 9.105,83 | 9,51% |
| 34 | 1 | NEW’C | 9.073,89 | 0,22% |
| 35 | 1 | Spigen | 8.961,51 | -0,95% |
| 36 | 1 | EASTPAK | 8.790,93 | 0,33% |
| 37 | 4 | JETech | 8.467,18 | 2,87% |
| 38 | 2 | vidaXL | 8.443,94 | 1,68% |
| 39 | 7 | Logitech | 8.384,04 | 3,53% |
| 40 | 3 | MSI | 8.334,94 | 1,54% |
| 41 | 24 | UGREEN | 8.245,63 | 36,16% |
| 42 | 3 | Tommy Hilfiger | 8.193,39 | 0,34% |
| 43 | -10 | Le Livre de Poche | 8.119,79 | -13,23% |
| 44 | 0 | SanDisk | 8.104,41 | -0,81% |
| 45 | 2 | VASAGLE | 8.100,28 | 4,23% |
| 46 | 3 | JBL | 7.947,31 | 3,59% |
| 47 | 4 | Clairefontaine | 7.856,15 | 5,65% |
| 48 | 2 | TP-Link | 7.727,43 | 0,92% |
| 49 | 4 | AUKEY | 7.633,28 | 5,92% |
| 50 | -8 | IDIMEX | 7.459,15 | -9,27% |
| 51 | 5 | Relaxdays | 7.261,66 | 2,11% |
| 52 | 3 | Logitech G | 7.231,29 | 1,50% |
| 53 | -1 | Microsoft | 7.198,78 | -0,44% |
| 54 | 3 | Bosch Professional | 7.185,51 | 5,54% |
| 55 | -7 | Bosch | 7.030,39 | -9,25% |
| 56 | -2 | kwmobile | 6.936,40 | -3,27% |
| 57 | 1 | HARRY POTTER | 6.733,70 | 0,49% |
| 58 | 9 | 6.549,60 | 10,19% | |
| 59 | 13 | Neewer | 6.501,02 | 13,88% |
| 60 | 0 | Bandai | 6.399,10 | 0,81% |
| 61 | 1 | Ubisoft | 6.340,86 | 3,02% |
| 62 | -1 | TACKLIFE | 6.310,09 | -0,33% |
| 63 | -4 | Rowenta | 6.253,56 | -1,67% |
| 64 | 0 | Stanley | 6.143,68 | 1,31% |
| 65 | 1 | FLAMMARION | 6.129,62 | 2,22% |
| 66 | -3 | Kärcher | 6.101,47 | -0,49% |
| 67 | 6 | Larousse | 6.036,87 | 7,85% |
| 68 | 0 | J’AI LU | 5.944,96 | 1,48% |
| 69 | 7 | Electronic Arts | 5.923,64 | 7,78% |
| 70 | 1 | Hasbro | 5.880,28 | 1,55% |
| 71 | 19 | ESR | 5.836,72 | 15,66% |
| 72 | -3 | Hachette Éducation | 5.825,61 | -0,31% |
| 73 | -3 | KLARSTEIN | 5.671,88 | -2,83% |
| 74 | -36 | L’Oréal Paris | 5.663,42 | -33,45% |
| 75 | 8 | Marvel | 5.655,36 | 6,32% |
| 76 | 10 | Albin Michel | 5.644,61 | 7,85% |
| 77 | -3 | Bestway | 5.576,95 | 0,16% |
| 78 | -3 | LG | 5.560,49 | 0,23% |
| 79 | -1 | BIC | 5.555,46 | 1,91% |
| 80 | 4 | Braun | 5.485,04 | 3,32% |
| 81 | 0 | Razer | 5.434,14 | 0,29% |
| 82 | -2 | Homcom | 5.426,69 | -0,12% |
| 83 | -6 | Clementoni | 5.426,23 | -0,51% |
| 84 | -5 | Bosch Home and Garden | 5.311,35 | -2,34% |
| 85 | 0 | Oral-B | 5.281,26 | 0,75% |
| 86 | 5 | Philips Lighting | 5.248,77 | 6,94% |
| 87 | 10 | Western Digital | 5.244,69 | 11,11% |
| 88 | NEU | L.O.L. Surprise! | 5.146,62 | NEU |
| 89 | 11 | DOUCEUR D’INTERIEUR | 5.037,59 | 8,37% |
| 90 | -8 | HATIER | 5.027,35 | -6,02% |
| 91 | 1 | OMERIL | 5.014,56 | 2,82% |
| 92 | -3 | Casio | 4.997,39 | -1,27% |
| 93 | 3 | Bose | 4.907,32 | 3,93% |
| 94 | NEU | SEB | 4.837,38 | NEU |
| 95 | 3 | Fisher-Price | 4.829,78 | 2,33% |
| 96 | -1 | RAMPOW | 4.739,29 | -1,68% |
| 97 | NEU | PAW PATROL | 4.668,13 | NEU |
| 98 | -4 | Makita | 4.660,05 | -3,33% |
| 99 | -12 | AGPTEK | 4.658,30 | -8,73% |
| 100 | -12 | Homfa | 4.586,22 | -9,42% |
Historische Auswertungen
| Monat | Marktplatz | Auswertung |
| 05/2020 | amazon.de | [su_permalink id="41581"]Top 100 Verkäufer (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.de | [su_permalink id="41551"]Top 100 Marken (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.it | [su_permalink id="41767"]Top 100 Verkäufer (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.it | [su_permalink id="41764"]Top 100 Marken (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.co.uk | [su_permalink id="41834"]Top 100 Verkäufer (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.co.uk | [su_permalink id="41837"]Top 100 Marken (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.es | [su_permalink id="41857"]Top 100 Verkäufer (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.es | [su_permalink id="41854"]Top 100 Marken (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.fr | [su_permalink id="41879"]Top 100 Verkäufer (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.fr | [su_permalink id="41876"]Top 100 Marken (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.com | [su_permalink id="41900"]Top 100 Verkäufer (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.de | [su_permalink id="41897"]Top 100 Marken (nach Sichtbarkeit)[/su_permalink] |