Top 100 Brands – December 2020 – amazon.de

Visibility is a key factor for sales success on Amazon – as it is with Google. Since May 2020, we have been recording the TOP 100 most visible brands and retailers on Amazon on a monthly basis. Who are the winners and losers in terms of visibility? Below are the TOP 100 brands on amazon.de in December 2020

RankPrevious MonthBrandAmascoreChange %
10Samsung135.250,2322,00%
20LEGO103.643,3321,20%
32Philips80.307,6225,29%
4-1adidas68.624,884,77%
5-1Nike66.853,713,84%
60Apple63.269,0617,93%
71PLAYMOBIL57.103,3132,62%
81HP45.661,787,54%
9-2Intex45.559,20-3,67%
108Amazon43.711,6739,34%
110Nintendo42.488,2015,68%
127Ravensburger42.115,2938,22%
13-3Sony41.561,9511,29%
14-1AmazonBasics41.059,8216,06%
150Bosch Professional38.055,6312,09%
161PUMA36.901,6513,78%
17-1Makita36.522,2611,41%
182Relaxdays35.267,4017,49%
19-5Gardena35.221,06-0,29%
20-8Sony Interactive Entertainment34.983,26-1,80%
211WMF33.379,6916,89%
222Tommy Hilfiger30.853,1712,03%
230SONGMICS29.493,556,37%
246Unbekannt29.125,6628,81%
25-4Bestway28.297,26-4,24%
260HUAWEI28.292,068,79%
27-2Microsoft27.998,537,03%
287Kosmos27.753,2133,59%
29-2Xiaomi27.662,6310,97%
301Logitech25.534,1419,83%
31-2Einhell25.503,349,60%
32-4Canon25.390,369,10%
33-1JBL24.633,4917,04%
34-1Siemens24.533,7216,96%
353Bosch Hausgeräte24.145,4122,34%
363Spigen24.106,9423,40%
370Braun23.610,6118,95%
38-4ONLY23.283,1311,68%
392Hasbro22.156,2119,61%
400Kärcher22.023,8913,51%
415Oral-B21.730,9629,44%
42-6Bosch Home and Garden21.654,526,47%
43-1Anker21.497,3219,80%
441LG Electronics21.461,8827,31%
452Tefal21.371,2029,86%
46-2AVM19.489,6813,30%
4711tonies19.440,7239,95%
481Panasonic19.217,9918,53%
49-1Lenovo18.790,8315,28%
50-7TRIXIE18.631,836,05%
514Bosch18.620,0724,01%
521AEG17.156,8913,68%
531Corsair17.083,9413,70%
54-3SanDisk17.017,155,74%
552De’Longhi16.938,0919,58%
5611Philips Hue16.750,2132,58%
576HABA16.420,4426,63%
58-8ASUS16.187,810,40%
59-7Garmin16.029,476,17%
6032Schleich16.014,5150,92%
61-1kwmobile15.890,9117,12%
62-3Logitech G15.726,5913,62%
632Hama15.649,1021,85%
64-3Electronic Arts15.511,4114,42%
65-9vidaXL15.486,737,25%
665Schmidt Spiele14.975,1624,30%
672TP-Link14.838,6021,18%
680Razer14.788,0618,93%
69-7s.Oliver14.705,1812,42%
7010Acer14.020,7924,96%
71-1Leifheit13.975,1914,32%
720Dyson13.822,6718,17%
730Sterntaler13.510,4116,40%
74NEUAmazon Renewed13.440,20NEU
7525Vtech13.378,1431,42%
76NEUBose13.373,55NEU
77-2VAUDE13.180,0314,27%
7816Barbie13.027,2224,44%
79-1Varta12.903,3913,43%
805Rieker12.887,3017,61%
81-2CSL-Computer12.652,7512,18%
82-16Weber12.580,07-1,16%
83-2Playshoes12.552,7912,26%
84-1Klarstein12.293,7410,46%
85-11Abus12.270,786,31%
860Ubisoft12.230,0611,78%
873Wenko12.156,3113,41%
880Fruit of the Loom12.072,2012,29%
897Jack Wolfskin12.072,1817,05%
905tesa12.005,8914,83%
91NEUFunko12.000,15NEU
921Emsa11.916,6413,41%
93-6Faber-Castell11.904,3810,02%
94-12sodastream11.778,245,50%
953Vileda11.756,5014,94%
96NEUIkea11.629,51NEU
970Urban Classics11.617,7313,54%
98NEUBrother11.578,76NEU
99NEUBeurer11.544,45NEU
100-24Herlitz11.432,260,10%

Historische Auswertungen

Monat Marktplatz Auswertung
05/2020 amazon.de Top 100 Verkäufer (nach Sichtbarkeit)
05/2020 amazon.de Top 100 Marken (nach Sichtbarkeit)
05/2020 amazon.it Top 100 Verkäufer (nach Sichtbarkeit)
05/2020 amazon.it Top 100 Marken (nach Sichtbarkeit)
05/2020 amazon.co.uk Top 100 Verkäufer (nach Sichtbarkeit)
05/2020 amazon.co.uk Top 100 Marken (nach Sichtbarkeit)
05/2020 amazon.es Top 100 Verkäufer (nach Sichtbarkeit)
05/2020 amazon.es Top 100 Marken (nach Sichtbarkeit)
05/2020 amazon.fr Top 100 Verkäufer (nach Sichtbarkeit)
05/2020 amazon.fr Top 100 Marken (nach Sichtbarkeit)
05/2020 amazon.com Top 100 Verkäufer (nach Sichtbarkeit)
05/2020 amazon.de Top 100 Marken (nach Sichtbarkeit)
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