Top 100 Brands – December 2020 – amazon.com

Visibility is a key factor for sales success on Amazon – as it is with Google. Since May 2020, we have been recording the TOP 100 most visible brands and retailers on Amazon on a monthly basis. Who are the winners and losers in terms of visibility? Below are the TOP 100 brands on amazon.com in December 2020

RankPrevious MonthBrandAmascoreChange %
11AmazonBasics156.519,1471,28%
211Hanes138.508,70230,55%
30Apple131.899,3380,73%
44LEGO116.453,88119,95%
5-4Nike114.083,178,94%
661Rubie’s112.470,76647,55%
7-3Amazon101.437,7360,76%
8-2adidas88.440,1642,93%
93HP81.679,3384,98%
100Amazon Essentials81.562,2363,28%
113Funko78.973,9791,79%
129Disney75.370,17159,93%
1310Samsung Electronics67.392,60154,63%
14-3Nintendo66.483,7444,48%
15-6Under Armour66.093,0529,82%
16NEULeg Avenue58.939,44NEU
1744Carhartt58.596,92265,33%
18-13SAMSUNG58.088,08-7,32%
193Amazon Renewed56.585,94103,43%
20-4Sony55.797,6463,96%
21NEUDisguise53.295,41NEU
22-3ASUS46.977,5459,43%
23-8Microsoft45.143,8424,06%
2421Columbia45.006,19141,74%
258Simple Joys by Carter’s44.909,2897,68%
26NEUSpooktacular Creations43.832,61NEU
27-20Intex43.395,58-24,79%
28-2DEWALT42.523,7672,47%
29NEUMelissa & Doug42.439,41NEU
3056Gildan42.356,13222,73%
31-13Crocs41.864,4537,35%
327OtterBox40.161,3890,53%
33-5Fruit of the Loom38.799,0759,91%
346Best Choice Products38.770,1888,87%
351Anker38.254,9076,13%
36-12Skechers38.104,3249,29%
37-7Levi’s37.996,1164,81%
3818Ring37.158,39123,70%
39-4Canon35.171,2559,26%
40-11Barbie34.299,1046,77%
41-9LG34.135,3649,19%
422Cuisinart33.995,3278,58%
43-26PlayStation33.827,299,25%
44-13OXO33.679,1146,77%
45-4Champion32.853,5060,10%
46-21Zinus32.832,8731,22%
4743Fisher-Price30.761,66144,03%
48-2Calvin Klein30.466,7764,05%
4920Dickies30.229,25111,33%
5035Ekouaer29.463,65121,48%
5112Bissell29.172,5686,49%
5219Crayola28.667,69101,58%
53-6Spigen28.637,7554,36%
54NEUJOYIN28.524,88NEU
5515SheIn28.279,1398,68%
56NEUHudson Baby28.266,99NEU
57-23Lysol28.188,6824,23%
58-5Logitech27.637,6264,01%
59-21Acer27.469,5627,14%
60-12mDesign27.430,0648,56%
61-41Coleman26.427,71-9,86%
6211Neutrogena26.304,5087,21%
6316Hallmark26.231,1593,81%
640365 by Whole Foods Market25.495,2464,51%
65NEUCalifornia Costumes25.154,03NEU
66NEUStar Wars25.049,96NEU
67-1Clorox24.494,0560,72%
68NEUFun Costumes24.419,80NEU
69-14Corsair24.385,7046,29%
70NEUVTech24.275,31NEU
71NEUamscan23.795,89NEU
723SweatyRocks23.730,0869,96%
73NEUDREAM PAIRS23.634,93NEU
74-313M23.600,4419,50%
75-15Razer23.594,9946,02%
76NEUBedsure23.474,12NEU
77-1Marvel23.319,2667,33%
78NEUWrangler23.157,78NEU
79-14Dell22.918,4749,27%
80NEUUGG22.913,65NEU
81NEUKangaroo22.906,40NEU
82-24Simple Houseware22.648,7338,28%
83-26NERF22.514,5237,27%
84-25New Balance22.343,7536,72%
85-7L’Oreal Paris22.281,5064,34%
86NEUMpow22.280,45NEU
87-6Garmin21.853,1362,08%
88-39MSI21.791,3718,06%
89NEUREVLON21.493,33NEU
90-7Wilton21.473,8959,68%
91NEUAvidlove21.372,02NEU
92-41PUMA21.006,3319,22%
93NEUJust Love20.775,74NEU
94NEULenovo20.664,69NEU
95NEUJBL20.572,93NEU
96NEUForum Novelties20.354,11NEU
97-70BLACK+DECKER20.302,59-16,95%
98NEUBoao19.746,17NEU
99NEUCeraVe19.575,10NEU
100-2Munchkin19.509,6661,54%

Historische Auswertungen

Monat Marktplatz Auswertung
05/2020 amazon.de Top 100 Verkäufer (nach Sichtbarkeit)
05/2020 amazon.de Top 100 Marken (nach Sichtbarkeit)
05/2020 amazon.it Top 100 Verkäufer (nach Sichtbarkeit)
05/2020 amazon.it Top 100 Marken (nach Sichtbarkeit)
05/2020 amazon.co.uk Top 100 Verkäufer (nach Sichtbarkeit)
05/2020 amazon.co.uk Top 100 Marken (nach Sichtbarkeit)
05/2020 amazon.es Top 100 Verkäufer (nach Sichtbarkeit)
05/2020 amazon.es Top 100 Marken (nach Sichtbarkeit)
05/2020 amazon.fr Top 100 Verkäufer (nach Sichtbarkeit)
05/2020 amazon.fr Top 100 Marken (nach Sichtbarkeit)
05/2020 amazon.com Top 100 Verkäufer (nach Sichtbarkeit)
05/2020 amazon.de Top 100 Marken (nach Sichtbarkeit)
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