Visibility is a key factor for sales success on Amazon – as it is with Google. Since May 2020, we have been recording the TOP 100 most visible brands and retailers on Amazon on a monthly basis. Who are the winners and losers in terms of visibility? Below are the TOP 100 brands on amazon.co.uk in December 2020
Top 100 Brands – December 2020 – amazon.co.uk
| Rank | Previous Month | Brand | Amascore | Change % |
| 1 | 0 | LEGO | 70.010,06 | 24,80% |
| 2 | 0 | Samsung | 63.578,97 | 14,37% |
| 3 | 1 | Amazon | 53.443,83 | 28,04% |
| 4 | 1 | Apple | 44.522,52 | 9,45% |
| 5 | -2 | HP | 42.055,50 | -0,37% |
| 6 | 0 | Nintendo | 41.956,15 | 16,34% |
| 7 | 1 | Sony | 38.215,10 | 10,87% |
| 8 | 1 | AmazonBasics | 37.517,14 | 15,08% |
| 9 | -2 | Nike | 37.281,16 | 7,98% |
| 10 | 1 | Disney | 32.836,44 | 18,39% |
| 11 | -1 | adidas | 30.043,68 | 7,62% |
| 12 | 0 | Philips | 29.977,70 | 20,35% |
| 13 | 2 | Funko | 26.629,42 | 18,42% |
| 14 | -1 | ASUS | 24.337,72 | 3,39% |
| 15 | 10 | L’Oreal | 22.470,54 | 32,21% |
| 16 | 2 | PlayStation | 21.558,94 | 3,31% |
| 17 | -1 | Penguin | 21.280,72 | 1,58% |
| 18 | 3 | FRUIT OF THE LOOM | 20.554,53 | 4,87% |
| 19 | 1 | Russell Hobbs | 20.416,38 | 2,29% |
| 20 | -1 | Intex | 20.253,08 | -1,14% |
| 21 | 2 | Corsair | 20.178,23 | 8,75% |
| 22 | 5 | Anker | 20.166,80 | 22,09% |
| 23 | -1 | JETech | 19.648,28 | 2,77% |
| 24 | 18 | amscan | 19.034,02 | 52,04% |
| 25 | 38 | Smiffys | 18.816,58 | 79,87% |
| 26 | -9 | Bestway | 18.196,53 | -13,12% |
| 27 | 4 | Barbie | 17.982,35 | 27,51% |
| 28 | 10 | Oral-B | 17.835,62 | 36,18% |
| 29 | -3 | Canon | 17.383,70 | 3,84% |
| 30 | -6 | Microsoft | 17.382,52 | 1,85% |
| 31 | -17 | Logitech | 16.926,30 | -26,99% |
| 32 | 17 | Rubie’s | 16.876,11 | 47,91% |
| 33 | -3 | Spigen | 16.677,62 | 15,66% |
| 34 | -6 | Under Armour | 16.384,57 | 8,36% |
| 35 | 6 | Yankee Candle | 15.654,98 | 22,94% |
| 36 | -7 | SanDisk | 15.294,16 | 5,18% |
| 37 | -5 | Electronic Arts | 15.034,11 | 8,05% |
| 38 | -3 | Tommee Tippee | 14.924,28 | 12,81% |
| 39 | -5 | Makita | 14.738,48 | 9,71% |
| 40 | -1 | KitchenCraft | 14.636,66 | 11,85% |
| 41 | 10 | Independently Published | 14.501,02 | 31,20% |
| 42 | 18 | Garnier | 14.467,23 | 37,89% |
| 43 | 28 | Amazon EU S.à.r.l. | 14.320,02 | 43,37% |
| 44 | -7 | Mpow | 14.022,44 | 6,75% |
| 45 | -2 | DEWALT | 13.810,19 | 10,86% |
| 46 | 24 | VTech | 13.737,10 | 37,42% |
| 47 | -7 | HUAWEI | 13.703,44 | 6,57% |
| 48 | -15 | TP-Link | 13.414,43 | -1,98% |
| 49 | 8 | Ravensburger | 13.119,94 | 23,70% |
| 50 | -14 | SONGMICS | 13.111,48 | -0,88% |
| 51 | -7 | Unique Party | 12.999,80 | 5,61% |
| 52 | 4 | Garmin | 12.814,48 | 19,30% |
| 53 | -8 | Silverline | 12.740,98 | 3,74% |
| 54 | 10 | Razer | 12.438,56 | 19,37% |
| 55 | 19 | Tefal | 12.115,98 | 24,44% |
| 56 | -4 | Ikea | 12.089,14 | 10,67% |
| 57 | 2 | MSI | 12.056,09 | 14,20% |
| 58 | 4 | Panasonic | 12.048,06 | 15,11% |
| 59 | -4 | Dell | 11.901,57 | 10,60% |
| 60 | -10 | Skechers | 11.881,61 | 6,52% |
| 61 | 20 | Playmobil | 11.851,92 | 25,82% |
| 62 | -14 | Xbox | 11.766,21 | 1,90% |
| 63 | -17 | Coordination Group Publications Ltd (CGP) | 11.458,27 | -2,86% |
| 64 | NEU | Ring | 11.350,44 | NEU |
| 65 | -7 | Cadbury | 11.244,83 | 6,25% |
| 66 | 7 | Regatta | 11.227,00 | 15,27% |
| 67 | 9 | Silentnight | 10.869,99 | 12,19% |
| 68 | 0 | Braun | 10.869,48 | 7,51% |
| 69 | 19 | Melissa & Doug | 10.605,61 | 19,33% |
| 70 | -4 | Dulux | 10.581,87 | 3,08% |
| 71 | -18 | Mountain Warehouse | 10.571,80 | -2,87% |
| 72 | -11 | Keter | 10.490,39 | 0,11% |
| 73 | 2 | Dyson | 10.481,20 | 7,85% |
| 74 | 11 | Ubisoft | 10.422,96 | 12,88% |
| 75 | 12 | Calvin Klein | 10.395,40 | 16,52% |
| 76 | -7 | Everbuild | 10.365,31 | 2,79% |
| 77 | -10 | Hozelock Ltd | 10.150,34 | -0,04% |
| 78 | 15 | Nerf | 10.141,05 | 18,15% |
| 79 | NEU | Fisher-Price | 10.121,52 | NEU |
| 80 | -15 | Casio | 9.972,17 | -3,86% |
| 81 | -1 | Puffin | 9.954,57 | 4,35% |
| 82 | 1 | L.O.L. Surprise! | 9.953,31 | 6,92% |
| 83 | -5 | GardenersDream | 9.946,87 | 3,41% |
| 84 | NEU | Logitech G | 9.795,72 | NEU |
| 85 | 5 | Seagate | 9.728,55 | 10,22% |
| 86 | -2 | Addis | 9.677,02 | 4,46% |
| 87 | -1 | Bosch Home and Garden | 9.665,43 | 5,76% |
| 88 | 3 | WearAll | 9.661,71 | 9,83% |
| 89 | 10 | CityComfort | 9.642,37 | 15,78% |
| 90 | 10 | Star Wars | 9.604,60 | 15,67% |
| 91 | -14 | HOMCOM | 9.584,99 | -0,41% |
| 92 | NEU | HENBRANDT | 9.531,90 | NEU |
| 93 | -11 | Rust-Oleum | 9.499,53 | 1,26% |
| 94 | NEU | LG | 9.303,17 | NEU |
| 95 | NEU | Lindt | 9.263,35 | NEU |
| 96 | -49 | PUMA | 9.259,93 | -20,22% |
| 97 | NEU | UGREEN | 9.246,27 | NEU |
| 98 | NEU | Govee | 9.242,38 | NEU |
| 99 | NEU | WAHL | 9.212,98 | NEU |
| 100 | NEU | Morphy Richards | 9.110,49 | NEU |
Historische Auswertungen
| Monat | Marktplatz | Auswertung |
| 05/2020 | amazon.de | [su_permalink id="41581"]Top 100 Verkäufer (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.de | [su_permalink id="41551"]Top 100 Marken (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.it | [su_permalink id="41767"]Top 100 Verkäufer (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.it | [su_permalink id="41764"]Top 100 Marken (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.co.uk | [su_permalink id="41834"]Top 100 Verkäufer (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.co.uk | [su_permalink id="41837"]Top 100 Marken (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.es | [su_permalink id="41857"]Top 100 Verkäufer (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.es | [su_permalink id="41854"]Top 100 Marken (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.fr | [su_permalink id="41879"]Top 100 Verkäufer (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.fr | [su_permalink id="41876"]Top 100 Marken (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.com | [su_permalink id="41900"]Top 100 Verkäufer (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.de | [su_permalink id="41897"]Top 100 Marken (nach Sichtbarkeit)[/su_permalink] |