Top 100 Brands – December 2020 – amazon.co.uk

Visibility is a key factor for sales success on Amazon – as it is with Google. Since May 2020, we have been recording the TOP 100 most visible brands and retailers on Amazon on a monthly basis. Who are the winners and losers in terms of visibility? Below are the TOP 100 brands on amazon.co.uk in December 2020

RankPrevious MonthBrandAmascoreChange %
10LEGO70.010,0624,80%
20Samsung63.578,9714,37%
31Amazon53.443,8328,04%
41Apple44.522,529,45%
5-2HP42.055,50-0,37%
60Nintendo41.956,1516,34%
71Sony38.215,1010,87%
81AmazonBasics37.517,1415,08%
9-2Nike37.281,167,98%
101Disney32.836,4418,39%
11-1adidas30.043,687,62%
120Philips29.977,7020,35%
132Funko26.629,4218,42%
14-1ASUS24.337,723,39%
1510L’Oreal22.470,5432,21%
162PlayStation21.558,943,31%
17-1Penguin21.280,721,58%
183FRUIT OF THE LOOM20.554,534,87%
191Russell Hobbs20.416,382,29%
20-1Intex20.253,08-1,14%
212Corsair20.178,238,75%
225Anker20.166,8022,09%
23-1JETech19.648,282,77%
2418amscan19.034,0252,04%
2538Smiffys18.816,5879,87%
26-9Bestway18.196,53-13,12%
274Barbie17.982,3527,51%
2810Oral-B17.835,6236,18%
29-3Canon17.383,703,84%
30-6Microsoft17.382,521,85%
31-17Logitech16.926,30-26,99%
3217Rubie’s16.876,1147,91%
33-3Spigen16.677,6215,66%
34-6Under Armour16.384,578,36%
356Yankee Candle15.654,9822,94%
36-7SanDisk15.294,165,18%
37-5Electronic Arts15.034,118,05%
38-3Tommee Tippee14.924,2812,81%
39-5Makita14.738,489,71%
40-1KitchenCraft14.636,6611,85%
4110Independently Published14.501,0231,20%
4218Garnier14.467,2337,89%
4328Amazon EU S.à.r.l.14.320,0243,37%
44-7Mpow14.022,446,75%
45-2DEWALT13.810,1910,86%
4624VTech13.737,1037,42%
47-7HUAWEI13.703,446,57%
48-15TP-Link13.414,43-1,98%
498Ravensburger13.119,9423,70%
50-14SONGMICS13.111,48-0,88%
51-7Unique Party12.999,805,61%
524Garmin12.814,4819,30%
53-8Silverline12.740,983,74%
5410Razer12.438,5619,37%
5519Tefal12.115,9824,44%
56-4Ikea12.089,1410,67%
572MSI12.056,0914,20%
584Panasonic12.048,0615,11%
59-4Dell11.901,5710,60%
60-10Skechers11.881,616,52%
6120Playmobil11.851,9225,82%
62-14Xbox11.766,211,90%
63-17Coordination Group Publications Ltd (CGP)11.458,27-2,86%
64NEURing11.350,44NEU
65-7Cadbury11.244,836,25%
667Regatta11.227,0015,27%
679Silentnight10.869,9912,19%
680Braun10.869,487,51%
6919Melissa & Doug10.605,6119,33%
70-4Dulux10.581,873,08%
71-18Mountain Warehouse10.571,80-2,87%
72-11Keter10.490,390,11%
732Dyson10.481,207,85%
7411Ubisoft10.422,9612,88%
7512Calvin Klein10.395,4016,52%
76-7Everbuild10.365,312,79%
77-10Hozelock Ltd10.150,34-0,04%
7815Nerf10.141,0518,15%
79NEUFisher-Price10.121,52NEU
80-15Casio9.972,17-3,86%
81-1Puffin9.954,574,35%
821L.O.L. Surprise!9.953,316,92%
83-5GardenersDream9.946,873,41%
84NEULogitech G9.795,72NEU
855Seagate9.728,5510,22%
86-2Addis9.677,024,46%
87-1Bosch Home and Garden9.665,435,76%
883WearAll9.661,719,83%
8910CityComfort9.642,3715,78%
9010Star Wars9.604,6015,67%
91-14HOMCOM9.584,99-0,41%
92NEUHENBRANDT9.531,90NEU
93-11Rust-Oleum9.499,531,26%
94NEULG9.303,17NEU
95NEULindt9.263,35NEU
96-49PUMA9.259,93-20,22%
97NEUUGREEN9.246,27NEU
98NEUGovee9.242,38NEU
99NEUWAHL9.212,98NEU
100NEUMorphy Richards9.110,49NEU

Historische Auswertungen

Monat Marktplatz Auswertung
05/2020 amazon.de Top 100 Verkäufer (nach Sichtbarkeit)
05/2020 amazon.de Top 100 Marken (nach Sichtbarkeit)
05/2020 amazon.it Top 100 Verkäufer (nach Sichtbarkeit)
05/2020 amazon.it Top 100 Marken (nach Sichtbarkeit)
05/2020 amazon.co.uk Top 100 Verkäufer (nach Sichtbarkeit)
05/2020 amazon.co.uk Top 100 Marken (nach Sichtbarkeit)
05/2020 amazon.es Top 100 Verkäufer (nach Sichtbarkeit)
05/2020 amazon.es Top 100 Marken (nach Sichtbarkeit)
05/2020 amazon.fr Top 100 Verkäufer (nach Sichtbarkeit)
05/2020 amazon.fr Top 100 Marken (nach Sichtbarkeit)
05/2020 amazon.com Top 100 Verkäufer (nach Sichtbarkeit)
05/2020 amazon.de Top 100 Marken (nach Sichtbarkeit)
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