Visibility is a key factor for sales success on Amazon – as it is with Google. Since May 2020, we have been recording the TOP 100 most visible brands and retailers on Amazon on a monthly basis. Who are the winners and losers in terms of visibility? Below are the TOP 100 brands on amazon.it in December 2020
Top 100 Brands – December 2020 – amazon.it
| Rank | Previous Month | Brand | Amascore | Change % |
| 1 | 0 | SAMSUNG | 58.667,96 | 9,19% |
| 2 | 1 | Apple | 56.695,46 | 19,66% |
| 3 | -1 | Nike | 50.130,76 | 2,25% |
| 4 | 1 | Xiaomi | 47.468,40 | 5,96% |
| 5 | -1 | adidas | 47.313,94 | 3,43% |
| 6 | 0 | Sony | 41.266,76 | 6,09% |
| 7 | 1 | LEGO | 40.353,31 | 15,37% |
| 8 | -1 | AmazonBasics | 39.962,12 | 6,49% |
| 9 | 1 | HUAWEI | 32.446,63 | 5,17% |
| 10 | -1 | Intex | 31.723,54 | -1,94% |
| 11 | 0 | ASUS | 28.138,20 | 12,31% |
| 12 | 0 | HP | 27.651,25 | 15,71% |
| 13 | 1 | AUKEY | 27.338,46 | 24,90% |
| 14 | 2 | LG | 25.116,43 | 25,82% |
| 15 | -2 | SONGMICS | 24.165,10 | 4,57% |
| 16 | -1 | PUMA | 21.693,11 | 1,83% |
| 17 | 6 | Amazon | 20.435,82 | 39,85% |
| 18 | -1 | Nintendo | 19.866,70 | 10,77% |
| 19 | -1 | Chicco | 19.269,68 | 8,75% |
| 20 | -1 | Bestway | 17.259,94 | -1,84% |
| 21 | 1 | MSI | 16.284,09 | 11,11% |
| 22 | -2 | Disney | 16.070,97 | 6,49% |
| 23 | 2 | Giochi Preziosi | 15.922,06 | 12,87% |
| 24 | -3 | Funko | 15.805,59 | 6,33% |
| 25 | 1 | Clementoni | 15.747,99 | 16,28% |
| 26 | -2 | kwmobile | 14.946,73 | 4,26% |
| 27 | 1 | Levi’s | 14.703,58 | 10,97% |
| 28 | 9 | Samsung TV | 14.641,51 | 25,17% |
| 29 | 2 | Oral-B | 14.586,13 | 12,51% |
| 30 | -3 | Tommy Hilfiger | 14.363,64 | 6,27% |
| 31 | -2 | TP-Link | 14.295,85 | 7,92% |
| 32 | 13 | Logitech | 13.989,53 | 29,31% |
| 33 | 1 | Generico | 13.223,95 | 7,51% |
| 34 | -1 | Microsoft | 13.135,95 | 6,72% |
| 35 | 4 | Hisense | 13.076,95 | 12,75% |
| 36 | -1 | TACKLIFE | 12.951,77 | 6,01% |
| 37 | 15 | Imetec | 12.718,01 | 30,54% |
| 38 | -2 | Corsair | 12.543,33 | 5,87% |
| 39 | 4 | Barbie | 12.453,84 | 13,52% |
| 40 | 0 | Braun | 12.452,51 | 10,60% |
| 41 | -3 | Casio | 12.342,47 | 6,15% |
| 42 | 6 | Relaxdays | 12.128,05 | 17,02% |
| 43 | -2 | Canon | 12.056,86 | 7,40% |
| 44 | -12 | Bosch | 12.001,64 | -6,88% |
| 45 | 9 | Rowenta | 11.831,87 | 23,60% |
| 46 | 10 | Lenovo | 11.730,63 | 26,83% |
| 47 | 8 | Ariete | 11.491,47 | 23,06% |
| 48 | 2 | Spigen | 11.490,38 | 12,59% |
| 49 | 21 | homcom | 11.456,46 | 51,26% |
| 50 | 13 | BAKAJI | 11.419,25 | 38,53% |
| 51 | -7 | find. | 11.369,44 | 4,54% |
| 52 | -1 | Crocs | 10.771,64 | 9,99% |
| 53 | -4 | Calvin Klein | 10.554,05 | 3,11% |
| 54 | -12 | Vans | 10.526,14 | -4,42% |
| 55 | -2 | HP - PC | 10.482,74 | 7,75% |
| 56 | 1 | Universal Music | 9.840,88 | 8,19% |
| 57 | 5 | Foppapedretti | 9.446,66 | 12,16% |
| 58 | -12 | De’Longhi | 9.328,97 | -11,12% |
| 59 | -1 | The North Face | 9.316,93 | 5,45% |
| 60 | 0 | JETech | 9.139,11 | 5,92% |
| 61 | 4 | Einhell | 9.127,45 | 12,69% |
| 62 | -1 | Neewer | 9.001,04 | 5,84% |
| 63 | 1 | Fruit of the Loom | 8.869,81 | 9,21% |
| 64 | 2 | Garmin | 8.797,89 | 10,15% |
| 65 | 15 | Ravensburger | 8.746,10 | 24,70% |
| 66 | -19 | EASTPAK | 8.701,04 | -16,63% |
| 67 | 20 | Acer | 8.520,09 | 28,62% |
| 68 | 10 | Electronic Arts | 8.443,13 | 20,13% |
| 69 | -2 | Intel | 8.316,82 | 7,17% |
| 70 | -1 | NAPAPIJRI | 8.308,64 | 9,09% |
| 71 | 10 | KLARSTEIN | 8.270,88 | 18,89% |
| 72 | -13 | Havaianas | 8.159,70 | -5,43% |
| 73 | -5 | Pandora | 8.126,71 | 6,54% |
| 74 | -1 | SanDisk | 8.111,13 | 9,88% |
| 75 | 9 | Panasonic | 8.014,92 | 15,67% |
| 76 | 6 | Gigabyte | 7.953,52 | 14,38% |
| 77 | -47 | KARAEASY | 7.874,59 | -39,61% |
| 78 | 10 | vidaXL | 7.764,93 | 19,48% |
| 79 | 4 | KKmoon | 7.561,69 | 8,78% |
| 80 | -3 | Guess | 7.496,77 | 5,57% |
| 81 | 8 | Timberland | 7.464,70 | 15,04% |
| 82 | -8 | HONOR | 7.445,18 | 1,77% |
| 83 | NEU | Tescoma | 7.363,33 | NEU |
| 84 | NEU | Philips Lighting | 7.350,21 | NEU |
| 85 | 5 | Sconosciuto | 7.287,12 | 13,38% |
| 86 | 10 | Playmobil | 7.245,38 | 19,87% |
| 87 | 4 | BLACK+DECKER | 7.226,12 | 13,08% |
| 88 | 4 | Samsung Memorie | 7.210,59 | 13,43% |
| 89 | -14 | AVANTI TRENDSTORE | 7.196,93 | 1,02% |
| 90 | -4 | VASAGLE | 7.133,86 | 5,47% |
| 91 | 2 | Crucial | 7.105,61 | 11,82% |
| 92 | -21 | Birkenstock | 7.051,88 | -6,56% |
| 93 | 1 | Dr. Martens | 6.980,37 | 13,69% |
| 94 | -18 | Converse | 6.902,97 | -2,80% |
| 95 | 3 | Homfa | 6.898,07 | 17,07% |
| 96 | NEU | YANKEE CANDLE | 6.876,95 | NEU |
| 97 | -12 | JBL | 6.844,66 | 0,47% |
| 98 | NEU | Mpow | 6.820,60 | NEU |
| 99 | -2 | AMD | 6.739,85 | 11,92% |
| 100 | NEU | L’Oréal Paris | 6.695,99 | NEU |
Historische Auswertungen
| Monat | Marktplatz | Auswertung |
| 05/2020 | amazon.de | [su_permalink id="41581"]Top 100 Verkäufer (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.de | [su_permalink id="41551"]Top 100 Marken (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.it | [su_permalink id="41767"]Top 100 Verkäufer (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.it | [su_permalink id="41764"]Top 100 Marken (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.co.uk | [su_permalink id="41834"]Top 100 Verkäufer (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.co.uk | [su_permalink id="41837"]Top 100 Marken (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.es | [su_permalink id="41857"]Top 100 Verkäufer (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.es | [su_permalink id="41854"]Top 100 Marken (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.fr | [su_permalink id="41879"]Top 100 Verkäufer (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.fr | [su_permalink id="41876"]Top 100 Marken (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.com | [su_permalink id="41900"]Top 100 Verkäufer (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.de | [su_permalink id="41897"]Top 100 Marken (nach Sichtbarkeit)[/su_permalink] |