Top 100 Brands – January 2021 – amazon.de

Visibility is a key factor for sales success on Amazon – as it is with Google. Since May 2020, we have been recording the TOP 100 most visible brands and retailers on Amazon on a monthly basis. Who are the winners and losers in terms of visibility? Below are the TOP 100 brands on amazon.de in January 2021

RankPrevious MonthBrandAmascore% Change
10Samsung175.470,4829,74%
20LEGO136.970,1932,16%
30Philips97.947,3021,97%
42Apple87.361,3038,08%
52PLAYMOBIL83.732,7546,63%
6-1Nike74.817,8311,91%
7-3adidas72.781,776,06%
84Ravensburger60.307,9443,20%
92Nintendo56.917,5233,96%
10-2HP54.400,9519,14%
112Sony53.983,4329,89%
128Sony Interactive Entertainment52.224,9549,29%
13-3Amazon50.737,2016,07%
141Bosch Professional48.062,1926,29%
15-6Intex46.233,831,48%
161Makita44.945,7423,06%
174WMF44.770,8034,13%
18-4AmazonBasics41.682,281,52%
199Kosmos40.952,7147,56%
20-2Relaxdays37.888,927,43%
21-5PUMA37.789,002,40%
220Tommy Hilfiger37.156,2520,43%
234Microsoft36.165,8829,17%
242HUAWEI35.566,5725,71%
25-6Gardena34.571,76-1,84%
269Bosch Hausgeräte32.609,2035,05%
272Xiaomi31.869,6615,21%
282Logitech31.244,3222,36%
293Canon30.485,7220,07%
303JBL29.835,9821,12%
313Siemens29.741,7521,23%
32-7Bestway29.129,712,94%
33-10SONGMICS28.500,19-3,37%
3410LG Electronics28.434,1032,49%
354Hasbro28.035,5726,54%
361Braun28.029,3118,71%
378Tefal27.339,9027,93%
38-7Einhell26.862,605,33%
3910Lenovo26.736,6442,29%
402Bosch Home and Garden26.352,5021,70%
41-5Spigen25.988,677,81%
42-1Oral-B25.985,2119,58%
4317SCHLEICH25.320,3058,11%
4411De’Longhi24.974,5747,45%
453Panasonic24.853,1429,32%
4612ASUS24.804,3453,23%
47-23Unbekannt24.799,01-14,86%
48-8Kärcher24.518,5511,33%
49-2tonies24.053,5423,73%
50-7Anker23.785,4810,64%
510Bosch23.315,5925,22%
52-6AVM22.426,9215,07%
53-15ONLY22.269,23-4,35%
543HABA22.122,8634,73%
551Philips Hue21.892,9430,70%
56NEUCarlsen Verlag GmbH21.125,76NEU
5718Vtech21.125,1457,91%
58-6AEG20.597,1420,05%
59-9TRIXIE20.085,017,80%
60-7Corsair20.031,7317,25%
619Acer19.685,3940,40%
626Razer19.541,7732,15%
633Schmidt Spiele18.870,9726,02%
6422Ubisoft18.785,2453,60%
65-11SanDisk18.744,8310,15%
6610Bose18.729,5740,05%
67-4Hama18.446,0017,87%
68-9Garmin18.261,0213,92%
69-7Logitech G18.127,5315,27%
70-1s.Oliver17.606,3619,73%
71-7Electronic Arts17.410,9412,25%
726Barbie17.404,0333,60%
73-6TP-Link17.099,8215,24%
745Varta17.067,7532,27%
756CSL-Computer16.754,7132,42%
76-15kwmobile16.606,064,50%
77-12vidaXL16.546,576,84%
78-6Dyson16.260,4917,64%
79NEUIkea15.400,16NEU
8016Sterntaler14.978,9928,80%
81-8Funko14.544,517,65%
829Klarstein14.361,6819,68%
831MSI14.350,9816,73%
84NEURavensburger Verlag14.283,39NEU
85-14Leifheit14.090,450,82%
8613Beurer14.042,6621,64%
873tesa13.950,5716,20%
884Emsa13.924,8016,85%
89NEUBrennenstuhl13.912,57NEU
904sodastream13.897,1717,99%
91NEUKitchenAid13.815,96NEU
92NEUcom-four13.747,64NEU
93NEUBoxiland13.660,94NEU
94-17VAUDE13.449,392,04%
953Brother13.420,2215,90%
96-3Faber-Castell13.341,8612,08%
97NEUKESSER13.250,37NEU
98NEUCalvin Klein13.212,36NEU
99-17Weber13.079,283,97%
100NEUPAW PATROL13.035,88NEU

Historische Auswertungen

Monat Marktplatz Auswertung
05/2020 amazon.de Top 100 Verkäufer (nach Sichtbarkeit)
05/2020 amazon.de Top 100 Marken (nach Sichtbarkeit)
05/2020 amazon.it Top 100 Verkäufer (nach Sichtbarkeit)
05/2020 amazon.it Top 100 Marken (nach Sichtbarkeit)
05/2020 amazon.co.uk Top 100 Verkäufer (nach Sichtbarkeit)
05/2020 amazon.co.uk Top 100 Marken (nach Sichtbarkeit)
05/2020 amazon.es Top 100 Verkäufer (nach Sichtbarkeit)
05/2020 amazon.es Top 100 Marken (nach Sichtbarkeit)
05/2020 amazon.fr Top 100 Verkäufer (nach Sichtbarkeit)
05/2020 amazon.fr Top 100 Marken (nach Sichtbarkeit)
05/2020 amazon.com Top 100 Verkäufer (nach Sichtbarkeit)
05/2020 amazon.de Top 100 Marken (nach Sichtbarkeit)
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