Metrics (Common)

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  5. Metrics (Common)
AMALYZE Falcon API

Metrics Object

Request

Specifies the required metrics to be returned. See table below for valid values.

This example will return impressions, clicks, salesOtherSKU30D, unitsPerConversionAllSKU30D

Sorting Object

Request

Specifies the (metric) colums and directions to be sorted for. See table below for valid values.

This example will sort by impressions in descending order

Filter Object

Request

Specifies the (metric) filters to be applied. See table below for valid values.

This example will return only entries having impressions >= 1 && impressions <= 1000 && clicks >= 100

PropertyDescriptionComment
impressionsTotal ad impressionssince 0.1.14
clicksTotal ad clickssince 0.1.14
costTotal cost of all clickssince 0.1.14
clickThroughRatectr = clicks / impressionssince 0.1.14
costPerClickcpc: cost / clickssince 0.1.14
costPerMillecpm = cost / (impressions / 1000 )since 0.1.14
  • salesAllSKU1D
  • salesAllSKU7D
  • salesAllSKU14D
  • salesAllSKU30D
Number of attributed sales occurring within 1,7,14 and 30 day(s) of click on ad.since 0.1.14
  • salesSameSKU1D
  • salesSameSKU7D
  • salesSameSKU14D
  • salesSameSKU30D
Aggregate value of attributed sales occurring within 1,7,14 and 30 day(s) of click on ad where the purchased SKU was the same as the one advertised.since 0.1.14
  • conversionsAllSKU1D
  • conversionsAllSKU7D
  • conversionsAllSKU14D
  • conversionsAllSKU30D
Number of attributed conversion events occurring within 1, 7, 14 and 30 day(s) of click on ad.since 0.1.14
  • conversionsSameSKU1D
  • conversionsSameSKU7D
  • conversionsSameSKU14D
  • conversionsSameSKU30D
Number of attributed conversion events occurring within 1, 7, 14 and 30 day(s) of click on ad where the purchased SKU was the same as the one advertised.since 0.1.14
  • unitsAllSKU1D
  • unitsAllSKU7D
  • unitsAllSKU14D
  • unitsAllSKU30D
Number of attributed units ordered within 1, 7, 14 and 30 day(s) of click on ad.since 0.1.14
  • costPerConversionAllSKU1D
  • costPerConversionAllSKU7D
  • costPerConversionAllSKU14D
  • costPerConversionAllSKU30D
Average cost per attributed conversion events occuring within 1,7,14 and 30 days of click on ad
cpcr = cost / conversions
since 0.1.14
  • costPerConversionSameSKU1D
  • costPerConversionSameSKU7D
  • costPerConversionSameSKU14D
  • costPerConversionSameSKU30D
Average cost per attributed conversion events occuring within 1,7,14 and 30 days of click on ad where the purchased SKU was the same as the one advertised
cpcr = cost / conversions
since 0.1.14
  • salesPerConversionAllSKU1D
  • salesPerConversionAllSKU7D
  • salesPerConversionAllSKU14D
  • salesPerConversionAllSKU30D
Average sales / revenue per attributed conversion events occuring within 1,7,14 and 30 days of click on ad
spcr = sales / conversions
since 0.1.14
  • salesPerConversionSameSKU1D
  • salesPerConversionSameSKU7D
  • salesPerConversionSameSKU14D
  • salesPerConversionSameSKU30D
Average sales / revenue per attributed conversion events occuring within 1,7,14 and 30 days of click on ad where the purchased SKU was the same as the one advertised
spcr = sales / conversions
since 0.1.14
  • costPerUnitAllSKU1D
  • costPerUnitAllSKU7D
  • costPerUnitAllSKU14D
  • costPerUnitAllSKU30D
Average cost per attributed units ordered within 1,7,14 and 30 days of click on ad
cpu = cost / units
since 0.1.14
  • salesPerUnitAllSKU1D
  • salesPerUnitAllSKU7D
  • salesPerUnitAllSKU14D
  • salesPerUnitAllSKU30D
Average cost per attributed units ordered within 1, 7, 14 and 30 day(s) of click on ad where the purchased SKU was the same as the one advertised
cpu = sales / units
since 0.1.14
  • conversionRateAllSKU1D
  • conversionRateAllSKU7D
  • conversionRateAllSKU14D
  • conversionRateAllSKU30D
Average conversion rate per attributed conversion events occuring within 1, 7, 14 and 30 day(s) of click on ad
cr = conversions / clicks
since 0.1.14
  • conversionRateSameSKU1D
  • conversionRateSameSKU7D
  • conversionRateSameSKU14D
  • conversionRateSameSKU30D
Average conversion rate per attributed conversion events occuring within 1, 7, 14 and 30 day(s) of click on ad where the purchased SKU was the same as the one advertised
cr = conversions / clicks
since 0.1.14
  • acosAllSKU1D
  • acosAllSKU7D
  • acosAllSKU14D
  • acosAllSKU30D
Advertising cost of sale per atributed conversion event occuring within 1,7,14 and 30 day(s) of click on ad
acos = cost / sales
since 0.1.14
  • acosSameSKU1D
  • acosSameSKU7D
  • acosSameSKU14D
  • acosSameSKU30D
Advertising cost of sale per atributed conversion event occuring within 1,7,14 and 30 day(s) of click on ad where the purchased SKU was the same as the one advertised
acos = cost / sales
since 0.1.14
  • roasAllSKU1D
  • roasAllSKU7D
  • roasAllSKU14D
  • roasAllSKU30D
Return on advertising spend per atributed conversion event occuring within 1,7,14 and 30 day(s) of click on ad
roas = sales / cost
since 0.1.14
  • roasSameSKU1D
  • roasSameSKU7D
  • roasSameSKU14D
  • roasSameSKU30D
Return on advertising spend per atributed conversion event occuring within 1,7,14 and 30 day(s) of click on ad where the purchased SKU was the same as the one advertised
roas = sales / cost
since 0.1.14
  • salesPerMilleAllSKU1D
  • salesPerMilleAllSKU7D
  • salesPerMilleAllSKU14D
  • salesPerMilleAllSKU30D
Average sales / revenues per thousand impressions per attributed sales occuring within 1,7,14 and 30 day(s) of click on ad
spm = sales / (impressions / 1000)
since 0.1.14
  • salesPerMilleSameSKU1D
  • salesPerMilleSameSKU7D
  • salesPerMilleSameSKU14D
  • salesPerMilleSameSKU30D
Average sales / revenues per thousand impressions per attributed sales occuring within 1,7,14 and 30 day(s) of click on ad where the purchased SKU was the same as the one advertised
spm = sales / (impressions / 1000)
since 0.1.14
  • conversionsPerMilleAllSKU1D
  • conversionsPerMilleAllSKU7D
  • conversionsPerMilleAllSKU14D
  • conversionsPerMilleAllSKU30D
Average conversions per thousand impressions per attributed sales occuring within 1,7,14 and 30 day(s) of click on ad
cvpm = conversions / (impressions / 1000)
since 0.1.14
  • conversionsPerMilleSameSKU1D
  • conversionsPerMilleSameSKU7D
  • conversionsPerMilleSameSKU14D
  • conversionsPerMilleSameSKU30D
Average conversions per thousand impressions per attributed sales occuring within 1,7,14 and 30 day(s) of click on ad where the purchased SKU was the same as the one advertised
cvpm = conversions / (impressions / 1000)
since 0.1.14
  • unitsPerConversionAllSKU1D
  • unitsPerConversionAllSKU7D
  • unitsPerConversionAllSKU14D
  • unitsPerConversionAllSKU30D
Average units per attributed conversion events occuring 1,7,14 and 30 day(s) of click on ad
upc = units / conversions
since 0.1.14
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