Master the
Marketplace with
Predictive Intelligence.
Precise Optimization towards your goals. 24/7 Near-Realtime Optimization that works with any campaign setup.
Everything you need to win on Amazon
From advertising to listing optimization, AMALYZE covers the entire Amazon seller workflow.
Amazon Advertising
24/7 near-realtime optimization through Amazon Marketing Stream. Precise bid and budget adjustments tuned to your target goals.
Keyword Harvesting
Precise new-target recommendations with the exact bid from day one — calibrated by a predictive CVR derived from each campaign's live signals.
Segments
Setup-independent: AMALYZE works with ANY existing campaign structure. Compare segments on CVR, CTR, Impressions, Clicks, and Sales.
Protocol
No black box. Every adjustment is exactly logged including the reason and explanation for the change. Total visibility.
Automated Bid Optimization
No rules. Fully autonomous bid optimization driven by the goals you set — ACoS, ROAS, growth, profit.
Expert Monitoring
Continuous expert monitoring with proactive alerts when metrics deviate from your goals, plus clear recommendations.
Expert Review Calls
Recurring expert review calls to discuss your questions, our findings, and actionable recommendations.
Placement Analytics
Per-target placement breakdown — see what truly drives Impressions, Clicks, and Sales across Top-Of-Search, Rest-Of-Search, and Product Detail Page.
Search Intelligence
Access real Amazon search-term performance metrics — Search Frequency Rank, Click Share, and Conversion Share.
Traffic Insights
Understand the full shopper journey with impression-to-purchase funnel data, pageviews, sessions, and cart-abandonment trends.
Cross-Sell & Repeat Purchase
See what shoppers buy alongside your products, which alternatives they compare you against, and how often they come back.
Performance Analytics
Deep analytics on sales, profit margins, inventory health, and competitive positioning.
Listing Audits
AI-powered audits that score your listings and identify exactly what's hurting your conversion rate.
AI Listing Generation
Generate optimized titles, bullet points, and descriptions that rank higher and convert better.
Listing Optimization
Gaps from continuous audits are resolved autonomously. AMALYZE does the heavy lifting — you review and greenlight every change before it goes live.
A closer look at every feature
Eleven purpose-built modules that cover the full Amazon seller workflow — from first impression to repeat purchase.
PPC that compounds, not bleeds.
AMALYZE manages Sponsored Products, Sponsored Brands, and Sponsored Display in one workspace — adjusting bids, budgets, and placements in near-realtime through Amazon Marketing Stream, 24/7.
- AI bid optimization tuned to your target ACoS and TACoS
- Daypart-aware budget pacing to avoid mid-day stockouts
- Placement multipliers for top-of-search and product pages
- Automatic negative-keyword harvesting from wasted spend
Find the keywords your competitors miss.
We make precise recommendations for new targets — including the exact bid from day one — calibrated by a predictive CVR derived from each campaign's live signals. No guesswork, no burn-in period.
- Precise bid recommendations for new targets from the first impression
- Predictive CVR derived from each campaign's live signals — not generic search volume
- Real-time discovery from search-term reports and SERP data
- Match-type recommendations (broad → phrase → exact)
Structure your ads the way your business actually works.
Setup-independent: AMALYZE works with ANY existing campaign structure — no rebuilds, no migrations. Create flexible rule-based groups across campaigns, ad groups, keywords, and targets for deep analysis, precise optimization, and instant insight into where money is earned or burned.
- Works with any existing campaign setup — no rebuild required
- Dynamic, rule-based segments that update as data flows in
- Group across campaigns, ad groups, keywords, and targets
- Compare segments side-by-side on CVR, CTR, Impressions, Clicks, and Sales
No black box. Every move explained.
Every adjustment is exactly logged — including the precise reason and explanation for the change. Click any target to view its full historical change timeline. Total visibility. Full control.
- Every change logged with the exact reason and explanation
- Per-target historical timeline of bids, budgets, and negatives
- One-click rollback on any automated or manual change
- Audit-ready export for agencies and in-house teams
Your 24/7 Amazon operations team.
No rules. No playbooks. AMALYZE optimizes fully autonomously around the clock based on the goals you set — ACoS, ROAS, growth, profit. You define the target; the system gets you there.
- Fully autonomous — no rules to write, no playbooks to maintain
- Goal-driven: set your ACoS, ROAS, or growth target and let it run
- Continuous bid, budget, and negative-keyword adjustments 24/7
- Every change auditable in Protocol with one-click rollback
STATUS on track · auto-tuning bids
A watchful eye on every metric.
Our specialists continuously monitor your account around the clock. If anything drifts from your set goals, we proactively reach out with findings and precise recommendations — no surprises, no missed opportunities.
- Real-time deviation alerts from dedicated account experts
- Proactive messaging with findings and actionable fixes
- Goal-aligned monitoring tuned to your ACoS and ROAS targets
- No automated noise — only human-reviewed, relevant insights
Strategy sessions that keep you ahead.
Regular review calls with your dedicated AMALYZE expert to address every question, walk through our latest findings, and align on the next set of recommendations. It's a partnership, not a dashboard.
- Scheduled recurring calls tailored to your pace and complexity
- Full Q&A on account performance, changes, and marketplace shifts
- Walkthrough of findings with clear next-step recommendations
- Direct access to experts who know your account inside-out
Know where every impression, click, and sale comes from.
For each individual target, AMALYZE breaks down what's actually driving impressions, clicks, and sales — Top-Of-Search, Rest-Of-Search, and Product Detail Page. Stop guessing which placement deserves your spend.
- Per-target placement split: Top-Of-Search, Rest-Of-Search, Product Detail Page
- See what truly drives Impressions, Clicks, and Sales for each target
- Identify over- and under-priced placements at a glance
- Inform placement multipliers with hard evidence, not heuristics
Brand Analytics, decoded.
Pull the metrics Amazon only shares with Brand Registry owners — Search Frequency Rank, Click Share, and Conversion Share — and turn them into an actionable view of where you win, where you bleed, and where the white space is.
- Search Frequency Rank tracking across every relevant query
- Click and Conversion Share benchmarked against your category
- Top-3 ASIN winners per search term, refreshed weekly
- Gap analysis to surface queries you're invisible on
The full shopper funnel, in one view.
Stop guessing whether you have a traffic problem or a conversion problem. AMALYZE stitches together impressions, page views, sessions, and purchases so you see exactly where shoppers drop off — and what's costing you the sale.
- Impression-to-purchase funnel by ASIN, keyword, and placement
- Pageview and session tracking with detail-page bounce rates
- Click-through rate by query, not just by campaign
- Cart-abandonment trend lines with diagnosis suggestions
Know what shoppers buy next.
We combine Amazon's Market Basket, Item Comparison, Alternate Purchase, Repeat Purchase, and Demographic reports into one customer-behavior layer — so you can build bundles, defend against competitors, and grow lifetime value.
- Market-basket and bundle opportunities ranked by attach rate
- Item-comparison and alternate-purchase competitor mapping
- Repeat-purchase and 30/60/90-day retention cohorts
- Buyer demographic breakdowns by age, income, and household
True profit, not just topline revenue.
We pull sales, fees, returns, COGS, ad spend, and storage into one P&L per SKU — so you stop celebrating revenue that's secretly losing money and start scaling the SKUs that actually fund the business.
- Per-SKU profit after FBA fees, ads, returns, and COGS
- Inventory health with weeks-of-cover and sell-through
- Competitive positioning vs. top-3 ASINs in your category
- Custom dashboards exportable to Slack, Sheets, and email
Score every listing. Fix what costs you sales.
Every ASIN gets graded across title, bullets, description, images, A+ content, and backend keywords. We don't just tell you the score — we tell you exactly which sentence, image, or attribute to fix and why.
- 100-point listing health score with field-level breakdowns
- Issue prioritization by estimated conversion impact
- Image audits for resolution, white-background, and lifestyle mix
- Backend-keyword diagnostics with byte-count optimization
Listings written to rank and convert.
Generate titles, bullets, descriptions, and A+ copy that bake in your harvested keywords without sounding like keyword soup. Every draft is scored for SEO coverage, readability, and Amazon-style guide compliance before you hit publish.
- Brand-voice training from your existing top-performing listings
- Primary, long-tail, and backend keyword coverage scoring
- Locale-aware copy for US, UK, DE, FR, IT, ES, and JP
- Side-by-side A/B drafts with predicted conversion lift
Gaps resolved. You just greenlight.
Gaps surfaced by our permanent audits are resolved autonomously. Every change is drafted and queued for your review — approve before it goes live. AMALYZE does the heavy lifting; you sit back, relax, and greenlight.
- Autonomous fixes for every gap found by continuous audits
- Seller review and approval queue — nothing ships without your OK
- End-to-end heavy lifting: title, bullets, A+, backend keywords
- Approve, edit, or reject any change with one click
Your entire Amazon business.
Expertly guided.
We advise on every aspect of your Amazon operations — listings, branding, SEO, PPC, product strategy, account performance, and problem resolution. Each session delivers tailored recommendations built on real data and deep marketplace expertise, helping you run a smarter, more profitable Amazon business.
- Listings, branding & SEO audited end-to-end
- PPC strategy aligned to margin, not just ACoS
- Account performance & problem resolution
- Tailored recommendations from real account data
The Amazon news, every month.
Policy shifts, ad-tech changes, AI features — distilled into one monthly video and a written English summary you can scan in two minutes.
AMAnews June 2026 — 75-char title limits, Alexa for Shopping & ad automation
Amazon is shortening product titles, replacing Rufus with 'Alexa for Shopping,' and auto-assembling ad videos — the essential updates for Sellers and Vendors heading into Prime Day.
Read summary
AMAnews May 2026 — Rufus AI Realities, August Prime Prep & Advertising Billing Changes
Drastic changes to Amazon advertising billing, a reality check on Rufus AI's capabilities, the hidden power of Brand Tailored Promotions, and critical Prime Day deadlines.
Read summary
AMAnews April 2026 — Death of Backend Keywords, Semantic Search & AI Listing Audits
Amazon is killing backend keywords in favor of semantic and vector search, rolling out AI listing audits, and reshaping how Sellers and Vendors think about content optimization.
Read summary
AMAnews March 2026 — Seller Central Overhaul, AI Features & Compliance Deadlines
A complete Seller Central redesign, controversial new AI features, and rigid compliance deadlines reshape how brands operate on Amazon.
Read summary
AMAnews January 2026 — Review Splitting, Virtual Bundles & New Seller Tools
Review splitting for variations, aggressive automated virtual bundles, and a fresh batch of advertising betas open the year for Amazon Sellers and Vendors.
Read summary
AMAnews December 2025 — The Rufus Reality, Pricing History & Q4 Wrap-Up
Behind Amazon's reported 860M Rufus interactions lies a Pricing History feature — plus the Q4 changes that will define how 2026 starts.
Read summary
AMAnews November 2025 — Sponsored Product Video, Promo Fee Reversals & Q4 Tactics
Sponsored Product Video ads go wide, Amazon reverses promotional fees, and Q4 brings a flurry of rapid-fire updates Sellers must react to immediately.
Read summary
AMAnews September 2025 — Q4 Prep, AI Listings, & Pan-EU Policy Changes
Q4 is here. This month, we cover critical inbound deadlines, risky new ad settings, underwhelming AI listing tools, and major policy changes for SFP, Pan-EU FBA, and product dimensions.
Read summary
AMAnews August 2025 — SEO Tools Mature, B2B Ad Splits, Stricter Reviews, Q4 Deal Deadlines
August brings clarity and crackdowns: Amazon's native SEO stack is now must-use, B2B ad segmentation matters, Stores get dynamic product sets, coupons extend to five items, and review policies tighten hard — just in time for Q4 deadlines.
Read summary
AMAnews June 2025 — Title Keywords, Brand Store Updates & Messaging Policy
Amazon cracks down on title keyword stuffing, while major updates to Buyer-Seller Messaging and Brand Store Product Finders demand seller attention. Here's what you need to know from June 2025.
Read summary
AMAnews May 2025 — New Title Structures, Pre-Built AMC Audiences & Fee Changes
Amazon tests a major title-subtitle overhaul, Sponsored Products gets ready-to-use AMC audiences, and new fee structures hit FBA and MCF for May.
Read summary
AMAnews April 2025 — 4-Day Prime Day, TikTok Bid, and New Ad Rules
Amazon announces a four-day Prime Day and places a bid for TikTok USA. This month also brings major changes to ad campaigns, including new targeting, default-on auto-optimizations, and performance-based coupon fees.
Read summary
AMAnews March 2025 — Grade & Resell, Collapsible PDPs, and B2B Ad Modifiers
Amazon rolls out its 'Grade and Resell' program for FBA returns, begins collapsing content blocks on desktop PDPs, and adds powerful new B2B bid modifiers for Sponsored Ads.
Read summary
AMAnews February 2025 — Brand Promotions Overhaul, AI Content Tools, FBM Order Caps
Amazon overhauls Brand Tailored Promotions with powerful new audiences, rolls out AI for A+ Content, and introduces mandatory order capacity limits for FBM sellers. A new SB ad slot also shakes up the SERP.
Read summary
AMAnews January 2025 — New FBA Return Fees, Title Guidelines & AI Updates
Amazon starts 2025 with major changes, introducing new FBA return processing fees based on category thresholds and expanding its use of AI in listings and advertising.
Read summaryLong-form PPC talks with people who run the accounts.
Hour-long candid conversations on how operators actually structure campaigns, manage bids and squeeze profit out of Amazon — distilled into a written English summary you can scan in two minutes.
Episode 07 · 1h 31mStop Managing Bids, Start Marketing — Amazon PPC with Matthias Habel
Christian Kelm and Matthias Habel break down why manual bid management is obsolete — and how category refinements, Twitch ads, and Brand Tailored Promotions build a hyper-profitable Amazon ad strategy.
Read summary
Episode 06 · 1h 5mHow Alphatrail Runs Amazon PPC Across Five Marketplaces — with Michael Grundwürmer
Christian Kelm sits down with Alphatrail co-founder Michael Grundwürmer to unpack how a seven-person bike-components brand from Regensburg runs profitable Amazon PPC across five marketplaces — without burning the account or the team.
Read summary
Episode 05 · 1h 25mUnlearning Amazon PPC — Target-Level, Hour-by-Hour Bidding with Patrick Butscher
Independent PPC consultant and active Amazon seller Patrick Butscher sits down with AMALYZE's Christian Kelm to show how to ditch legacy habits, stop worshipping placement modifiers, and run target-level, hourly bidding on real Amazon Marketing Stream data. Expect blunt math, concrete workflows, and cases where the market — not your budget — is the limit.
Read summary
Episode 04 · 1h 3mFrom 200 SKUs to Account-Wide Coverage — Seasonal Amazon PPC with Kalitec
Christian Kelm sits down with Kai and Philipp from Kalitec to unpack how they scaled Amazon Ads from a few hundred promoted SKUs to thousands, ditched bid modifiers, and ran per-target bidding with dynamic ACOS segments — hitting a verified 10x YoY and the second-best month in company history.
Read summary
Episode 03 · 1h 24mDitching 'Hockey-Stick ACOS' for Per-Target Control — with Denis M. Klug
Seller-operator turned SEO consultant Denis M. Klug walks Christian Kelm through the exact Amazon PPC levers he changed after moving to AMALYZE's ads module: per-target ACOS bidding, attribution windows that match buying cycles, seasonal lookbacks, simulations, and ruthless unit economics. Result: ACOS from ~40% toward sub-20% and hours saved every week.
Read summary
Episode 02 · 53mRethinking Amazon PPC — Segment-First, Hourly Bidding with Christoph Söhnlein
Christian Kelm sits down with Christoph Söhnlein to dissect how a gifts-focused, ultra-broad catalog runs Amazon Ads with AMALYZE's segment model — hourly per-target bidding, transparent logs, and practical levers for attribution and lookback. The result: fewer hands on the wheel, stable ACoS through seasonal spikes, and faster diagnosis.
Read summary
Episode 01 · 1h 35mRethinking Amazon PPC from the Ground Up — with Antonio Ziemann
Discover how transitioning from delayed API pulls to real-time Amazon Marketing Stream data is fundamentally changing PPC strategies. Join AMALYZE's Chris and senior strategist Tony Ziemann as they deconstruct target-based automation, attribution latency, and the myth of the 'No ACoS' launch.
Read summaryLive sessions with Amazon experts.
Open conversations with tax advisors, logistics operators, legal experts and sourcing pros — distilled into a written English summary you can scan in two minutes.
Episode 41 · 1h 45mAmazon Seller Tax Strategies: VAT, Pan-EU & the Finanzamt — with Christian Deak
Christian Kelm sits down with tax advisor Christian Deak (DHW) to unpack the tax realities every Amazon Seller faces — VAT under Pan-EU FBA, the Finanzamt's delayed audits, why most German tax advisors fail e-commerce, and how to structure your business before scaling.
Read summary
Episode 40 · 1h 24mAmazon Invoicing & Bookkeeping: Back to the Basics — with Andreas Honisch
Christian Kelm sits down with Andreas Honisch, founder of amainvoice and amaZervice, to dissect why automated VAT invoicing is the silent compliance lever every scaling Amazon Seller underestimates — the 24-hour Amazon Business rule, VCS limits, OSS, Pan-EU bookkeeping, and GoBD/DATEV done right.
Read summary
Episode 39 · 1h 35mAmazon Basics That Actually Move the Needle — with Matthias Habel
Christian Kelm sits down with Matthias Habel (Fischer & Habel) for a Q4 reality check: why the boring fundamentals — listing hygiene, indexed-and-relevant keywords, main-image CTR, unit-economics-based PPC, inventory planning — beat every shiny new Amazon Ads beta.
Read summary
Episode 38 · 1h 14mShipping Into the USA for Amazon: Customs, Tariffs & UPS Reality — with UNICON Logistics
Christian Kelm sits down with Cornelia Mielitz and Jannik Tessarek of UNICON Logistics to walk through what actually happens when a German Amazon Seller ships into the US — sea vs. air, customs bonds, the USD 2,500 de-minimis trap, Section 301 tariffs, port congestion, inland trucking, Amazon US inbound rules and the returns nightmare.
Read summary
Episode 37 · 1h 33mAI & ChatGPT for Amazon Sellers: Context Beats Prompts — with Marc Müller
Christian Kelm sits down with CHAT-FBA Co-Founder Marc Müller to dissect what ChatGPT actually does (and does not) for an Amazon Seller — listing briefs over button-pressing, review mining, true localisation, PPC workflows, and the honest limits of generative AI in a regulated marketplace.
Read summary
Episode 36 · 41mWhy Live Events Compound Faster Than Listings — with Augustas Kligys
Christian Kelm sits down with Augustas Kligys, founder of OrangeKlik and the European Seller Conference, on why a six-figure Amazon Seller skipping live events may be making the most expensive mistake they don't know they're making — and what actually happens in the hallways in Prague.
Read summary
Episode 35 · 1h 06mFinding & Scaling Amazon Products: The CARBIGO Playbook — with Mirza Halimovic
Christian Kelm sits down with Mirza Halimovic, founder & CEO of CARBIGO, on why the low-competition niche myth keeps killing launches — and what the operator playbook for finding, launching and scaling a bestseller actually looks like.
Read summary
Episode 34 · 1h 31mProduct Sourcing for Amazon: 1688, AQL & the YKK Zipper — with Jens Lindner
Christian Kelm sits down with sourcing operator Jens Lindner on the part of Amazon nobody coaches honestly — getting from data to ideas to a container, with samples, AQL inspections, Incoterms, compliance and the now-legendary YKK zipper as the quality benchmark.
Read summary
Episode 33 · 1h 30mAmazon Agency: Solution or Support? — with Remazing
Christian Kelm sits down with Tier 1 Amazon agency Remazing on the single most expensive operational decision a scaling brand makes — when an agency is a true multiplier, when it's overhead, and how the collaboration model determines whether you scale or stall.
Read summary
Episode 32 · 1h 35mAmazon DSP — The Ultimate Extension of Your Amazon-PPC Ads — with Alexander Nelkenstock
Christian Kelm sits down with Alexander Nelkenstock of Xingu Advertising to unpack Amazon DSP — programmatic display + Streaming TV — why no serious brand can ignore it, the audience layers that actually work, the metrics that confuse first-timers, and the creative reality most failed engagements never admit to.
Read summary
Episode 31 · 1h 19mCommercial Insurance for Amazon Sellers — Liability, Cyber & the Abmahnung Trap — with Krogmann & Partner
Christian Kelm sits down with the Krogmann & Partner office of SIGNAL IDUNA on the commercial covers every Amazon Seller should have but most don't — public liability, product liability, cyber, legal protection, and the EU-importer-as-manufacturer trap that turns a defective Chinese product into a personal financial event.
Read summary
Episode 30 · 21mInside the ASK-Award: Why Awards Are an Underused Lever for Amazon Brands — with Sascha Köhler
Christian Kelm sits down with Sascha Köhler, organiser of the Amazon Sales Kongress, on the second edition of the ASK-Award — categories, criteria, the submission process, and why German Amazon brands consistently undervalue earned recognition as a PR and trust lever.
Read summary
Episode 29 · 57mAmazon Brand Store: Peddler Tray or Real Brand Asset? — with Christoph Söhnlein
Christian Kelm sits down with Christoph Söhnlein of Accelery on the Amazon Brand Store — why most are wasted real estate, what a real brand-asset Store looks like, the shoppable modules that actually convert, and the dashboard nobody bothers to open.
Read summary
Episode 28 · 1h 47mSeller, Vendor or Hybrid? Inside Amazon's Two-Sided Model — with Florian Vette
Christian Kelm sits down with Amazon strategist Florian Vette on the slow death of the pure Vendor model, why so many former Vendors are migrating to Seller, where the Hybrid model genuinely wins — and the cutover traps (ASIN ownership, VAT, stockouts, Buy Box wars) that quietly destroy badly planned migrations.
Read summary
Episode 27 · 1h 18mSourcing for Amazon from Turkey: The Real China Alternative — with Harun Yirmibes
Christian Kelm sits down with Harun Yirmibes of amzconnect on why Turkey quietly became the most credible China alternative for German Amazon Sellers — 2-day truck transit, the A.TR customs union, faster reorders, smaller MOQs, and a 'Made in Turkey' story that travels in the DACH market.
Read summary
Episode 26 · 1h 08mCustoms for Amazon Sellers: EORI, HTS Codes & the Real Traps — with Francine Dammholz
Christian Kelm sits down with former German customs officer Francine Dammholz (Zollcoaching) on the customs reality Amazon Sellers learn the hard way — EORI, HTS classifications, anti-dumping duties, intra-EU vs. Switzerland vs. Turkey vs. UK post-Brexit vs. USA vs. Japan, and why the importer of record is always the one left holding the bag.
Read summary
Episode 25 · 1h 46mInventory, Forecasting & Pallet Shipping for Amazon — with Kevin Cirkel (Ventory.one)
Christian Kelm sits down with Kevin Cirkel of Ventory.one on the operational discipline that quietly ends more Amazon brands than any failed launch — Out-of-Stock. Demand forecasting under real-world noise, the WHEN and HOW MUCH of replenishment, FBM pallet shipping done right, and killing the WhatsApp-email-Excel supplier chaos.
Read summary
Episode 24 · 1h 59mLaunching an Established Brand on Amazon: The Strategic Decisions — with Martin Schulz
Christian Kelm sits down with Martin Schulz of CeoLiebling on the strategic decisions an established off-Amazon brand has to make before opening Seller Central — SKU selection, MAP and Buy Box pricing, the reseller hijacker cleanup, content that earns the A+ real estate, and the conversation with existing retailers nobody wants to have.
Read summary
Episode 22 · 2h 02mProduct Photography That Sells on Amazon: The 7-Image Framework
Christian Kelm walks through the 7-image PDP framework that actually moves the needle on Amazon — main-image rules, infographics that survive the mobile thumbnail, lifestyle composition, and budget benchmarks for a proper studio shoot in the DACH market.
Read summary
Episode 23 · 1h 07mAmazon as the Slot Machine, the App as the Casino — with Santhos Thiru
Christian Kelm sits down with Santhos Thiru on a brand thesis most German Amazon Sellers refuse to take seriously — use Amazon for trial, then move customers into a branded mobile app for retention, content, community and direct-to-consumer revenue. 10,000 app users in weeks as the proof.
Read summary
Episode 21 · 1h 10mBeyond Amazon: Otto, Kaufland, Bol and the DACH+ Marketplace Map
100% revenue concentration on Amazon is a strategic risk. Christian Kelm maps out the realistic alternatives for DACH sellers — OTTO Market, Kaufland, Bol.com, eBay B-stock, DTC via Shopify — with commission rates, fulfilment realities and the operational price of going multi-channel.
Read summary
Episode 20 · 1h 17mClosing the Loop with QR Codes and Video: Post-Purchase Customer Binding — with SIMPI
Under 20% of customers read the manual. The SIMPI team and Christian Kelm walk through the QR-code-on-insert play that converts that 80% into engaged users — slashing returns 20–40% on complex categories, ToS-compliant, and quietly building a first-party data asset Amazon will never give you.
Read summary
Episode 19 · 1h 20mSelf-Publishing on Amazon KDP: From Manuscript to First Royalty — with Heike Paschke
Heike Paschke walks Christian Kelm through Amazon KDP as a real publishing channel for German entrepreneurs — the three formats, the 70% royalty trap, the niche non-fiction entry strategy, AI-assisted writing in the ChatGPT era, and how a book becomes the top-of-funnel asset for a consulting business.
Read summary
Episode 18 · 1h 33mFrom Amazon Bestseller to Stationary Retail Shelf — with Sebastian Herz
Sebastian Herz sits down with Christian Kelm on the journey most Amazon brands underestimate — getting onto the shelves of DM, Rossmann, Müller, Edeka and Rewe. Listing fees, EAN reality, retail packaging vs FBA packaging, and the brutal margin math retail demands.
Read summary
Episode 17 · 2h 00mMerch by Amazon: The Print-on-Demand Reality in 2022
Christian Kelm and an MBA veteran walk through Merch by Amazon as it actually exists in 2022 — the brutal tier system, anti-niche selection, the €1.90–€5 royalty math, copyright landmines, and where MBA fits inside a wider POD portfolio with KDP, Redbubble and Spreadshirt.
Read summary
Episode 16 · 1h 55mAMALYZE Shield in Daily Use: A Working Seller's Workflow
Christian Kelm walks through how a working DACH Amazon seller actually uses AMALYZE Shield and the Browser Extension day-to-day — morning keyword monitoring, ASIN reverse research, the Listing Builder workflow, and where Shield fits next to Helium 10 and Jungle Scout.
Read summary
Episode 15 · 1h 12mHandwritten Package Inserts at Scale — with Maximilian Krist (INK LINKS)
Maximilian Krist of INK LINKS walks Christian Kelm through where the ToS line actually sits on package inserts — what's allowed (genuine thank-you, brand story, care instructions, support QR), what's not (review begging, incentives, off-Amazon diversion) — and the robot-arm production model that makes real handwritten ink possible at FBA scale.
Read summary
Episode 14 · 1h 38mAmazon Global Logistics (AGL): Door-to-FBA Done by Amazon — with Anil Toptas
Anil Toptas walks Christian Kelm through Amazon Global Logistics — Amazon's own freight-forwarding programme. Sea and air freight from Chinese suppliers direct into EU FBA warehouses, customs handled inside the network, 20–40% cheaper LCL than classic forwarders, and the single-point-of-failure risk profile that comes with it.
Read summary
Episode 13 · 1h 32mAmazon Sponsored Display Ads: The Underused Third Ad Format — with Cosima (AMZELL)
Cosima from AMZELL sits down with Christian Kelm on Sponsored Display — the most underused Amazon ad format. ASIN-defence on your own PDPs, offensive targeting on competitor ASINs, behavioural audience remarketing, off-Amazon placements, and where SD belongs inside the wider PPC budget.
Read summary
Episode 12 · 1h 32mAmazon Affiliate and a Niche Blog: Building the Other Side of the Funnel — with PIXELWERKER
PIXELWERKER sits down with Christian Kelm on the Amazon PartnerNet / affiliate play — niche blog selection, the AAWP-driven content stack, German Werbekennzeichnung rules, traffic acquisition, and the strategic case for an FBA brand owner to also own the demand-side blog.
Read summary
Episode 11 · 1h 43mPatents, Trademarks and Designs for Amazon Sellers — with Rolf Claessen
Patent attorney Rolf Claessen walks Christian Kelm through the three IP regimes every Amazon seller has to think about — trademarks (DPMA / EUIPO / Madrid), registered designs (Geschmacksmuster) and patents — plus the Brand Registry prerequisite and the China-troll defensive filing.
Read summary
Episode 10 · 1h 15mData Management Across Marketplaces: PIM, ERP and the Multi-Channel Reality
Christian Kelm maps the PIM/ERP/OMS/WMS landscape for sellers operating across Amazon, OTTO, Kaufland, Bol and own Shopify — JTL, Plentymarkets, Xentral, weclapp, Tradebyte — and the spreadsheet break-point that forces the decision.
Read summary
Episode 9 · 1h 49mImages, Images, Images: The Visual Conversion Lever — with AMZ BOOST
AMZ BOOST sits down with Christian Kelm on Amazon images as a pure conversion lever — heatmap-driven design, A/B testing via Manage Your Experiments, the production pipeline, and the asset-library discipline that lets a Pan-EU brand scale visuals across 7 marketplaces.
Read summary
Episode 8 · 1h 56mAre You Still Bidding or Already Tooling? Algorithmic Amazon PPC — with Adference
Adference walks Christian Kelm through algorithmic Amazon PPC — why manual bid management caps at ~20 ASINs, the Bayesian approach over 8–12 weeks of data, TACOS as the real north star, and the build-vs-buy decision against in-house operators and agencies.
Read summary
Episode 7 · 1h 39mLegal Compliance on Amazon: Where the Liability Actually Sits — with RA Thomas Engels
Rechtsanwalt Thomas Engels sits down with Christian Kelm on legal compliance for German Amazon sellers — Impressum, Widerrufsbelehrung, ProdSG, VerpackG, ElektroG, BattG, TextilKennzG, LMIV, the Abmahnung industry, and the upcoming GPSR / DSA shifts.
Read summary
Episode 6 · 1h 30mAn Amazon Seller's Real Daily Life — with Dirk Carolus
Dirk Carolus sits down with Christian Kelm on the unglamorous daily reality of running a German Amazon FBA business at scale — the firefighting, the team build-out, the cash discipline, and the lifestyle-vs-growth fork most sellers face around €1M revenue.
Read summary
Episode 5 · 1h 27mOSS — One Stop Shop for Amazon Sellers — with CountX
CountX walks Christian Kelm through OSS (One Stop Shop) as it actually applies to Pan-EU Amazon sellers since 1 July 2021 — why OSS alone is insufficient for Pan-EU FBA, the €10k threshold for micro-sellers, BZSt filing mechanics, and the typical €2,500–€6,000/year cost of compliant Pan-EU VAT.
Read summary
Episode 4 · 1h 55mAmazon FBA Private Label: From Zero to a Hundred
Christian Kelm walks through the full private-label FBA playbook for DACH — product research, supplier sourcing, brand identity, packaging, launch playbook, working-capital math, and the 6–18 month timeline from idea to first €100k month.
Read summary
Episode 3 · 1h 13mDelete It All and Start Over: When to Rebuild Amazon Content from Scratch
When does it make sense to nuke an existing Amazon listing's content entirely and rebuild from scratch? Christian Kelm walks through the diagnostic signs, the rebuild process, the ranking-loss risk, and the post-launch monitoring discipline that proves the rebuild actually worked.
Read summary
Episode 2 · 1h 46mAmazon Agencies and Freelancers: Selection, Briefing, Expectations
How DACH Amazon sellers should select, brief and manage agency partners and freelancers across PPC, content, photography and full-service — cost/control tradeoffs, the brief that gets results, the red flags, and the build-vs-buy decision at each revenue level.
Read summary
Episode 1 · 2h 02mAmazon FBA Product Sourcing Step by Step: Pitfalls and Tricks
The full step-by-step sourcing playbook for DACH Amazon FBA — supplier qualification, the YKK-zipper test, sample workflow, MOQ negotiation, payment terms, Incoterms, third-party inspections, prep at origin vs destination, and the 4–6 month working-capital cycle from sample to first sale.
Read summary
Playbooks from the field.
In-depth articles on Amazon PPC, ACOS attribution, keyword strategy and listing optimization — written for Sellers and Vendors who treat Amazon as a real channel.
Finding New Keywords for Amazon PPC: A Repeatable Process for Sellers and Vendors
How to systematically discover, qualify and harvest new keywords for Amazon PPC — from auto and broad campaigns to competitor reverse ASIN lookups.
Read article
Placement Bid Modifiers in Amazon PPC: Top of Search, Rest of Search and Product Pages
A practical guide to Sponsored Products placement modifiers — when to use Top of Search, Rest of Search and Product Pages multipliers, and how to avoid the obvious traps.
Read article
Mixed Prices and Shipping Costs: The Hidden Saboteurs of Your Amazon PPC
Variant-level price differences and surprise shipping costs quietly distort your ACOS and conversion rates. Here's how to spot them and protect your PPC.
Read article
Duplicate Keywords in Amazon PPC: Why They Bleed Budget and How to Clean Them Up
Duplicate keyword and ASIN targets across campaigns quietly drive up CPCs and starve your best performers. Here's how to spot, dedupe and structure them.
Read article
Price Changes, Add-to-Cart Behavior and Repricers: How They Wreck Amazon PPC
How price moves, add-to-cart wishlist behavior and automated repricers distort Amazon PPC conversion data — and how to keep your bidding aligned with reality.
Read article
The PPC Lookback Period: How Far Back Your Bid Optimizer Should Really Look
How the lookback window you feed your Amazon PPC bid optimizer shapes ACOS, CVR signal quality and how fast you can react to change.
Read article
Target ACOS vs. Actual ACOS: How to Set Bids That Hit Your Goals
The math behind target ACOS, why your actual ACOS keeps drifting off-target, and how to set bids that converge on the profitability you planned for.
Read article
ACOS Attribution Window Explained: Why Your PPC Numbers Don't Add Up
Why 7-day vs. 14-day vs. 30-day attribution windows quietly distort your ACOS — and how to align bids to your real customer purchase journey.
Read article
Amazon Marketing Stream Guide: Hourly Ads Optimization in 2026
How near-real-time hourly data from Amazon Marketing Stream unlocks smarter bids, budgets, and 24/7 PPC optimization for Sellers & Vendors.
Read article
Simple, transparent pricing
A minimum monthly fee or a percentage of your ad spend — you pay whichever is greater.
1 Year Term
Best value for committed sellers.
Minimum monthly fee
3.0% of your monthly ad spend
Whichever amount is greater
- Analytics
- Target based optimization
- Monthly review calls
- Discord channel
- 1:1 Onboarding
1 Month Term
Maximum flexibility. Cancel anytime.
Minimum monthly fee
3.5% of your monthly ad spend
Whichever amount is greater
- Analytics
- Target based optimization
- Bi-monthly review calls
- Discord channel
- 1:1 Onboarding
Our Headquarters
Global presence with offices in the United States and Europe.