Master the
Marketplace with
Predictive Intelligence.
Precise Optimization towards your goals. 24/7 Near-Realtime Optimization that works with any campaign setup.
Everything you need to win on Amazon
From advertising to listing optimization, AMALYZE covers the entire Amazon seller workflow.
Amazon Advertising
24/7 near-realtime optimization through Amazon Marketing Stream. Precise bid and budget adjustments tuned to your target goals.
Keyword Harvesting
Precise new-target recommendations with the exact bid from day one — calibrated by a predictive CVR derived from each campaign's live signals.
Segments
Setup-independent: AMALYZE works with ANY existing campaign structure. Compare segments on CVR, CTR, Impressions, Clicks, and Sales.
Protocol
No black box. Every adjustment is exactly logged including the reason and explanation for the change. Total visibility.
Automated Bid Optimization
No rules. Fully autonomous bid optimization driven by the goals you set — ACoS, ROAS, growth, profit.
Expert Monitoring
Continuous expert monitoring with proactive alerts when metrics deviate from your goals, plus clear recommendations.
Expert Review Calls
Recurring expert review calls to discuss your questions, our findings, and actionable recommendations.
Placement Analytics
Per-target placement breakdown — see what truly drives Impressions, Clicks, and Sales across Top-Of-Search, Rest-Of-Search, and Product Detail Page.
Search Intelligence
Access real Amazon search-term performance metrics — Search Frequency Rank, Click Share, and Conversion Share.
Traffic Insights
Understand the full shopper journey with impression-to-purchase funnel data, pageviews, sessions, and cart-abandonment trends.
Cross-Sell & Repeat Purchase
See what shoppers buy alongside your products, which alternatives they compare you against, and how often they come back.
Performance Analytics
Deep analytics on sales, profit margins, inventory health, and competitive positioning.
Listing Audits
AI-powered audits that score your listings and identify exactly what's hurting your conversion rate.
AI Listing Generation
Generate optimized titles, bullet points, and descriptions that rank higher and convert better.
Listing Optimization
Gaps from continuous audits are resolved autonomously. AMALYZE does the heavy lifting — you review and greenlight every change before it goes live.
A closer look at every feature
Eleven purpose-built modules that cover the full Amazon seller workflow — from first impression to repeat purchase.
PPC that compounds, not bleeds.
AMALYZE manages Sponsored Products, Sponsored Brands, and Sponsored Display in one workspace — adjusting bids, budgets, and placements in near-realtime through Amazon Marketing Stream, 24/7.
- AI bid optimization tuned to your target ACoS and TACoS
- Daypart-aware budget pacing to avoid mid-day stockouts
- Placement multipliers for top-of-search and product pages
- Automatic negative-keyword harvesting from wasted spend
Find the keywords your competitors miss.
We make precise recommendations for new targets — including the exact bid from day one — calibrated by a predictive CVR derived from each campaign's live signals. No guesswork, no burn-in period.
- Precise bid recommendations for new targets from the first impression
- Predictive CVR derived from each campaign's live signals — not generic search volume
- Real-time discovery from search-term reports and SERP data
- Match-type recommendations (broad → phrase → exact)
Structure your ads the way your business actually works.
Setup-independent: AMALYZE works with ANY existing campaign structure — no rebuilds, no migrations. Create flexible rule-based groups across campaigns, ad groups, keywords, and targets for deep analysis, precise optimization, and instant insight into where money is earned or burned.
- Works with any existing campaign setup — no rebuild required
- Dynamic, rule-based segments that update as data flows in
- Group across campaigns, ad groups, keywords, and targets
- Compare segments side-by-side on CVR, CTR, Impressions, Clicks, and Sales
No black box. Every move explained.
Every adjustment is exactly logged — including the precise reason and explanation for the change. Click any target to view its full historical change timeline. Total visibility. Full control.
- Every change logged with the exact reason and explanation
- Per-target historical timeline of bids, budgets, and negatives
- One-click rollback on any automated or manual change
- Audit-ready export for agencies and in-house teams
Your 24/7 Amazon operations team.
No rules. No playbooks. AMALYZE optimizes fully autonomously around the clock based on the goals you set — ACoS, ROAS, growth, profit. You define the target; the system gets you there.
- Fully autonomous — no rules to write, no playbooks to maintain
- Goal-driven: set your ACoS, ROAS, or growth target and let it run
- Continuous bid, budget, and negative-keyword adjustments 24/7
- Every change auditable in Protocol with one-click rollback
STATUS on track · auto-tuning bids
A watchful eye on every metric.
Our specialists continuously monitor your account around the clock. If anything drifts from your set goals, we proactively reach out with findings and precise recommendations — no surprises, no missed opportunities.
- Real-time deviation alerts from dedicated account experts
- Proactive messaging with findings and actionable fixes
- Goal-aligned monitoring tuned to your ACoS and ROAS targets
- No automated noise — only human-reviewed, relevant insights
Strategy sessions that keep you ahead.
Regular review calls with your dedicated AMALYZE expert to address every question, walk through our latest findings, and align on the next set of recommendations. It's a partnership, not a dashboard.
- Scheduled recurring calls tailored to your pace and complexity
- Full Q&A on account performance, changes, and marketplace shifts
- Walkthrough of findings with clear next-step recommendations
- Direct access to experts who know your account inside-out
Know where every impression, click, and sale comes from.
For each individual target, AMALYZE breaks down what's actually driving impressions, clicks, and sales — Top-Of-Search, Rest-Of-Search, and Product Detail Page. Stop guessing which placement deserves your spend.
- Per-target placement split: Top-Of-Search, Rest-Of-Search, Product Detail Page
- See what truly drives Impressions, Clicks, and Sales for each target
- Identify over- and under-priced placements at a glance
- Inform placement multipliers with hard evidence, not heuristics
Brand Analytics, decoded.
Pull the metrics Amazon only shares with Brand Registry owners — Search Frequency Rank, Click Share, and Conversion Share — and turn them into an actionable view of where you win, where you bleed, and where the white space is.
- Search Frequency Rank tracking across every relevant query
- Click and Conversion Share benchmarked against your category
- Top-3 ASIN winners per search term, refreshed weekly
- Gap analysis to surface queries you're invisible on
The full shopper funnel, in one view.
Stop guessing whether you have a traffic problem or a conversion problem. AMALYZE stitches together impressions, page views, sessions, and purchases so you see exactly where shoppers drop off — and what's costing you the sale.
- Impression-to-purchase funnel by ASIN, keyword, and placement
- Pageview and session tracking with detail-page bounce rates
- Click-through rate by query, not just by campaign
- Cart-abandonment trend lines with diagnosis suggestions
Know what shoppers buy next.
We combine Amazon's Market Basket, Item Comparison, Alternate Purchase, Repeat Purchase, and Demographic reports into one customer-behavior layer — so you can build bundles, defend against competitors, and grow lifetime value.
- Market-basket and bundle opportunities ranked by attach rate
- Item-comparison and alternate-purchase competitor mapping
- Repeat-purchase and 30/60/90-day retention cohorts
- Buyer demographic breakdowns by age, income, and household
True profit, not just topline revenue.
We pull sales, fees, returns, COGS, ad spend, and storage into one P&L per SKU — so you stop celebrating revenue that's secretly losing money and start scaling the SKUs that actually fund the business.
- Per-SKU profit after FBA fees, ads, returns, and COGS
- Inventory health with weeks-of-cover and sell-through
- Competitive positioning vs. top-3 ASINs in your category
- Custom dashboards exportable to Slack, Sheets, and email
Score every listing. Fix what costs you sales.
Every ASIN gets graded across title, bullets, description, images, A+ content, and backend keywords. We don't just tell you the score — we tell you exactly which sentence, image, or attribute to fix and why.
- 100-point listing health score with field-level breakdowns
- Issue prioritization by estimated conversion impact
- Image audits for resolution, white-background, and lifestyle mix
- Backend-keyword diagnostics with byte-count optimization
Listings written to rank and convert.
Generate titles, bullets, descriptions, and A+ copy that bake in your harvested keywords without sounding like keyword soup. Every draft is scored for SEO coverage, readability, and Amazon-style guide compliance before you hit publish.
- Brand-voice training from your existing top-performing listings
- Primary, long-tail, and backend keyword coverage scoring
- Locale-aware copy for US, UK, DE, FR, IT, ES, and JP
- Side-by-side A/B drafts with predicted conversion lift
Gaps resolved. You just greenlight.
Gaps surfaced by our permanent audits are resolved autonomously. Every change is drafted and queued for your review — approve before it goes live. AMALYZE does the heavy lifting; you sit back, relax, and greenlight.
- Autonomous fixes for every gap found by continuous audits
- Seller review and approval queue — nothing ships without your OK
- End-to-end heavy lifting: title, bullets, A+, backend keywords
- Approve, edit, or reject any change with one click
Your entire Amazon business.
Expertly guided.
We advise on every aspect of your Amazon operations — listings, branding, SEO, PPC, product strategy, account performance, and problem resolution. Each session delivers tailored recommendations built on real data and deep marketplace expertise, helping you run a smarter, more profitable Amazon business.
- Listings, branding & SEO audited end-to-end
- PPC strategy aligned to margin, not just ACoS
- Account performance & problem resolution
- Tailored recommendations from real account data
The Amazon news, every month.
Policy shifts, ad-tech changes, AI features — distilled into one monthly video and a written English summary you can scan in two minutes.
AMAnews June 2026 — 75-char title limits, Alexa for Shopping & ad automation
Amazon is shortening product titles, replacing Rufus with 'Alexa for Shopping,' and auto-assembling ad videos — the essential updates for Sellers and Vendors heading into Prime Day.
Read summary
AMAnews May 2026 — Rufus AI Realities, August Prime Prep & Advertising Billing Changes
Drastic changes to Amazon advertising billing, a reality check on Rufus AI's capabilities, the hidden power of Brand Tailored Promotions, and critical Prime Day deadlines.
Read summary
AMAnews April 2026 — Death of Backend Keywords, Semantic Search & AI Listing Audits
Amazon is killing backend keywords in favor of semantic and vector search, rolling out AI listing audits, and reshaping how Sellers and Vendors think about content optimization.
Read summary
AMAnews March 2026 — Seller Central Overhaul, AI Features & Compliance Deadlines
A complete Seller Central redesign, controversial new AI features, and rigid compliance deadlines reshape how brands operate on Amazon.
Read summary
AMAnews January 2026 — Review Splitting, Virtual Bundles & New Seller Tools
Review splitting for variations, aggressive automated virtual bundles, and a fresh batch of advertising betas open the year for Amazon Sellers and Vendors.
Read summary
AMAnews December 2025 — The Rufus Reality, Pricing History & Q4 Wrap-Up
Behind Amazon's reported 860M Rufus interactions lies a Pricing History feature — plus the Q4 changes that will define how 2026 starts.
Read summary
AMAnews November 2025 — Sponsored Product Video, Promo Fee Reversals & Q4 Tactics
Sponsored Product Video ads go wide, Amazon reverses promotional fees, and Q4 brings a flurry of rapid-fire updates Sellers must react to immediately.
Read summary
Playbooks from the field.
In-depth articles on Amazon PPC, ACOS attribution, keyword strategy and listing optimization — written for Sellers and Vendors who treat Amazon as a real channel.
Finding New Keywords for Amazon PPC: A Repeatable Process for Sellers and Vendors
How to systematically discover, qualify and harvest new keywords for Amazon PPC — from auto and broad campaigns to competitor reverse ASIN lookups.
Read article
Placement Bid Modifiers in Amazon PPC: Top of Search, Rest of Search and Product Pages
A practical guide to Sponsored Products placement modifiers — when to use Top of Search, Rest of Search and Product Pages multipliers, and how to avoid the obvious traps.
Read article
Mixed Prices and Shipping Costs: The Hidden Saboteurs of Your Amazon PPC
Variant-level price differences and surprise shipping costs quietly distort your ACOS and conversion rates. Here's how to spot them and protect your PPC.
Read article
Duplicate Keywords in Amazon PPC: Why They Bleed Budget and How to Clean Them Up
Duplicate keyword and ASIN targets across campaigns quietly drive up CPCs and starve your best performers. Here's how to spot, dedupe and structure them.
Read article
Price Changes, Add-to-Cart Behavior and Repricers: How They Wreck Amazon PPC
How price moves, add-to-cart wishlist behavior and automated repricers distort Amazon PPC conversion data — and how to keep your bidding aligned with reality.
Read article
The PPC Lookback Period: How Far Back Your Bid Optimizer Should Really Look
How the lookback window you feed your Amazon PPC bid optimizer shapes ACOS, CVR signal quality and how fast you can react to change.
Read article
Target ACOS vs. Actual ACOS: How to Set Bids That Hit Your Goals
The math behind target ACOS, why your actual ACOS keeps drifting off-target, and how to set bids that converge on the profitability you planned for.
Read article
ACOS Attribution Window Explained: Why Your PPC Numbers Don't Add Up
Why 7-day vs. 14-day vs. 30-day attribution windows quietly distort your ACOS — and how to align bids to your real customer purchase journey.
Read article
Amazon Marketing Stream Guide: Hourly Ads Optimization in 2026
How near-real-time hourly data from Amazon Marketing Stream unlocks smarter bids, budgets, and 24/7 PPC optimization for Sellers & Vendors.
Read article
Simple, transparent pricing
A minimum monthly fee or a percentage of your ad spend — you pay whichever is greater.
1 Year Term
Best value for committed sellers.
Minimum monthly fee
3.0% of your monthly ad spend
Whichever amount is greater
- Analytics
- Target based optimization
- Monthly review calls
- Discord channel
- 1:1 Onboarding
1 Month Term
Maximum flexibility. Cancel anytime.
Minimum monthly fee
3.5% of your monthly ad spend
Whichever amount is greater
- Analytics
- Target based optimization
- Bi-monthly review calls
- Discord channel
- 1:1 Onboarding
Our Headquarters
Global presence with offices in the United States and Europe.