Tutorial – product research – finding private label products

AMALYZE – Tutorial / Screencast

Finding private label products – product research with AMALYZE

In this video, we want to show you how you can find interesting private label products with our AMALYZE Research Tool for your Amazon business.

Transcription

First, go to “Research” – “Product”, there you have several options to enter various data or filter results according to certain criteria.

Search and filtering options in the AMALYZE Research Tool

You can search by ASIN, EAN, product title, brand, and seller.

To find an interesting product, you can filter by the following criteria:

Availability: Is the product currently sold on Amazon? yes or no
Fulfillment by Amazon: yes or no
Categories: Amazon video, apps & games, car & motorcycle, baby, construction, beauty, clothing, lighting, books, office supply & writing tools, computer & accessories, pharmacy, health & body care, DVD & Blu-ray, e-cards, large electronics, electronics & photo, foreign language books, games, garden, gift vouchers, industry & science, pet, Kindle shop, suitcases, backpacks & bags, kitchen & household, food & drink, MP3 download, music CDs & vinyl, musical instruments & DJ equipment, jewelry, shoes & handbags, software, other, toys, sports & recreation, watches, newspapers
Type: child, parent, or independent product
Prime: Is this product offered through Amazon Prime or not?
Competitors: How many competitors are there?
Competitors with Amazon Prime
Best Seller Rank (BSR)
Sales price (SP)
SEO value: How well should the product be optimized to Amazon style guides.
Rating: How well or poorly should the product you are searching for be rated?
Reviews: How many reviews should the product have?

Example – finding a private label product:

We are looking for a private label product in the category “Sports and Recreation“, it should sell well (BSR – Best Seller Rank between 1 and 1500) and have a sales price between 10 and 80 Euro.

For this, we apply the following filters:

Fulfillment by Amazon: No
Category “Sport and Recreation“
Type: It should be an independent product – “independent“
Competitors: from 0 to 1
BSR: we set from 1 to 1500
SP: sales price should be between 10 and 70 Euro

Now we click on “Search” and we get a list of potentially very interesting products.

Result

When we look through the displayed products, we discover, for example, this product “LIHAO bike cover waterproof 190T bike garage bike protector” it sold “605” times the last 30 days and thus could be a very interesting private label product. Looking further, we see “Liebscher & Bracht Set: fascia roll and massage ball“– this product even sold “801” times.

We could look at additional products, but I think you were able to see how quickly you can find interesting private label products with our AMALYZE Research Tool.

With the various filters, we give you the opportunity to find out very quickly how good a products sells and to determine where it might be worth offering your own private label product on Amazon.de.