Visibility is a key factor for sales success on Amazon – as it is with Google. Since May 2020, we have been recording the TOP 100 most visible brands and retailers on Amazon on a monthly basis. Who are the winners and losers in terms of visibility? Below are the TOP 100 brands on amazon.com in January 202^
Top 100 Brands – January 2021 – amazon.com
| Rank | Previous Month | Brand | Amascore | % Change |
| 1 | 2 | Apple | 134.031,50 | 1,62% |
| 2 | 0 | Hanes | 131.171,10 | -5,30% |
| 3 | 1 | LEGO | 116.515,26 | 0,05% |
| 4 | 1 | Nike | 109.146,65 | -4,33% |
| 5 | 1 | Rubie’s | 107.131,60 | -4,75% |
| 6 | 1 | Amazon | 99.271,59 | -2,14% |
| 7 | 1 | adidas | 85.403,85 | -3,43% |
| 8 | -7 | AmazonBasics | 79.542,72 | -49,18% |
| 9 | 10 | Amazon Renewed | 76.301,05 | 34,84% |
| 10 | 1 | Funko | 75.845,62 | -3,96% |
| 11 | -2 | Amazon Basics | 73.131,71 | -10,46% |
| 12 | -2 | HP | 72.687,47 | -10,88% |
| 13 | -1 | Amazon Essentials | 71.281,37 | -5,42% |
| 14 | NEU | Disney | 71.005,18 | NEU |
| 15 | -1 | Nintendo | 64.548,39 | -2,91% |
| 16 | -1 | Under Armour | 63.727,99 | -3,58% |
| 17 | 1 | SAMSUNG | 61.669,46 | 6,17% |
| 18 | -1 | Carhartt | 56.450,46 | -3,66% |
| 19 | 1 | Sony | 55.431,81 | -0,66% |
| 20 | -7 | Samsung Electronics | 55.049,71 | -18,31% |
| 21 | -5 | Leg Avenue | 53.183,38 | -9,77% |
| 22 | -1 | Disguise | 52.399,63 | -1,68% |
| 23 | -1 | ASUS | 45.167,76 | -3,85% |
| 24 | 0 | Columbia | 43.644,35 | -3,03% |
| 25 | 1 | Spooktacular Creations | 43.379,94 | -1,03% |
| 26 | -3 | Microsoft | 43.222,95 | -4,26% |
| 27 | -2 | Simple Joys by Carter’s | 43.001,57 | -4,25% |
| 28 | 7 | Anker | 39.987,53 | 4,53% |
| 29 | 2 | Crocs | 39.927,00 | -4,63% |
| 30 | 0 | Gildan | 39.425,50 | -6,92% |
| 31 | -3 | DEWALT | 39.203,80 | -7,81% |
| 32 | 0 | OtterBox | 39.136,02 | -2,55% |
| 33 | 1 | Best Choice Products | 39.063,04 | 0,76% |
| 34 | -5 | Melissa & Doug | 37.297,61 | -12,12% |
| 35 | 1 | Skechers | 36.832,74 | -3,34% |
| 36 | -3 | Fruit of the Loom | 36.392,83 | -6,20% |
| 37 | 0 | Levi’s | 36.169,51 | -4,81% |
| 38 | 4 | Cuisinart | 35.145,54 | 3,38% |
| 39 | -12 | Intex | 34.658,31 | -20,13% |
| 40 | -2 | Ring | 34.307,59 | -7,67% |
| 41 | 0 | LG | 33.990,65 | -0,42% |
| 42 | -2 | Barbie | 33.911,64 | -1,13% |
| 43 | 1 | OXO | 33.274,57 | -1,20% |
| 44 | 2 | Zinus | 32.862,03 | 0,09% |
| 45 | 6 | Bissell | 32.281,62 | 10,66% |
| 46 | -1 | Champion | 32.040,84 | -2,47% |
| 47 | -4 | PlayStation | 31.939,13 | -5,58% |
| 48 | -9 | Canon | 31.787,86 | -9,62% |
| 49 | 0 | Dickies | 30.823,14 | 1,96% |
| 50 | -3 | Fisher-Price | 30.472,17 | -0,94% |
| 51 | -1 | Ekouaer | 29.147,28 | -1,07% |
| 52 | -4 | Calvin Klein | 28.740,15 | -5,67% |
| 53 | 0 | Spigen | 28.488,24 | -0,52% |
| 54 | 0 | JOYIN | 28.144,53 | -1,33% |
| 55 | 5 | mDesign | 28.102,31 | 2,45% |
| 56 | 6 | Neutrogena | 27.837,76 | 5,83% |
| 57 | -5 | Crayola | 27.320,59 | -4,70% |
| 58 | -2 | Hudson Baby | 26.750,39 | -5,37% |
| 59 | -4 | SheIn | 26.173,91 | -7,44% |
| 60 | 4 | 365 by Whole Foods Market | 25.998,61 | 1,97% |
| 61 | 2 | Hallmark | 25.789,13 | -1,69% |
| 62 | -4 | Logitech | 25.716,19 | -6,95% |
| 63 | 2 | California Costumes | 25.590,39 | 1,73% |
| 64 | -5 | Acer | 24.918,07 | -9,29% |
| 65 | 17 | Simple Houseware | 24.892,52 | 9,91% |
| 66 | 3 | Corsair | 24.661,72 | 1,13% |
| 67 | 30 | BLACK+DECKER | 24.611,75 | 21,22% |
| 68 | -2 | Star Wars | 24.476,80 | -2,29% |
| 69 | -1 | Fun Costumes | 24.471,67 | 0,21% |
| 70 | -9 | Coleman | 24.450,56 | -7,48% |
| 71 | 4 | Razer | 24.215,19 | 2,63% |
| 72 | -1 | amscan | 23.735,19 | -0,26% |
| 73 | -3 | VTech | 23.463,69 | -3,34% |
| 74 | 7 | Kangaroo | 22.939,29 | 0,14% |
| 75 | -1 | 3M | 22.909,48 | -2,93% |
| 76 | -4 | SweatyRocks | 22.896,42 | -3,51% |
| 77 | 6 | NERF | 22.786,63 | 1,21% |
| 78 | 7 | L’Oreal Paris | 22.748,54 | 2,10% |
| 79 | -3 | Bedsure | 22.643,76 | -3,54% |
| 80 | -7 | DREAM PAIRS | 22.565,36 | -4,53% |
| 81 | -14 | Clorox | 22.565,11 | -7,88% |
| 82 | -5 | Marvel | 22.300,06 | -4,37% |
| 83 | -5 | Wrangler | 22.143,47 | -4,38% |
| 84 | NEU | Bose | 22.021,22 | NEU |
| 85 | 4 | REVLON | 21.708,22 | 1,00% |
| 86 | 2 | MSI | 21.481,32 | -1,42% |
| 87 | 3 | Wilton | 21.215,37 | -1,20% |
| 88 | -4 | New Balance | 21.108,41 | -5,53% |
| 89 | -32 | Lysol | 21.065,46 | -25,27% |
| 90 | -11 | Dell | 20.911,35 | -8,76% |
| 91 | 2 | Just Love | 20.825,34 | 0,24% |
| 92 | -5 | Garmin | 20.693,97 | -5,30% |
| 93 | -13 | UGG | 20.505,62 | -10,51% |
| 94 | -2 | PUMA | 20.445,63 | -2,67% |
| 95 | -9 | Mpow | 20.367,20 | -8,59% |
| 96 | -1 | JBL | 20.259,42 | -1,52% |
| 97 | -1 | Forum Novelties | 20.160,12 | -0,95% |
| 98 | NEU | Graco | 19.491,92 | NEU |
| 99 | 0 | CeraVe | 19.432,80 | -0,73% |
| 100 | NEU | Nature’s Bounty | 19.306,95 | NEU |
Historische Auswertungen
| Monat | Marktplatz | Auswertung |
| 05/2020 | amazon.de | [su_permalink id="41581"]Top 100 Verkäufer (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.de | [su_permalink id="41551"]Top 100 Marken (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.it | [su_permalink id="41767"]Top 100 Verkäufer (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.it | [su_permalink id="41764"]Top 100 Marken (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.co.uk | [su_permalink id="41834"]Top 100 Verkäufer (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.co.uk | [su_permalink id="41837"]Top 100 Marken (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.es | [su_permalink id="41857"]Top 100 Verkäufer (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.es | [su_permalink id="41854"]Top 100 Marken (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.fr | [su_permalink id="41879"]Top 100 Verkäufer (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.fr | [su_permalink id="41876"]Top 100 Marken (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.com | [su_permalink id="41900"]Top 100 Verkäufer (nach Sichtbarkeit)[/su_permalink] |
| 05/2020 | amazon.de | [su_permalink id="41897"]Top 100 Marken (nach Sichtbarkeit)[/su_permalink] |