How many customer reviews were deleted?
In the last few days, there have been repeated reports that Amazon had apparently started to delete reviews. Incentivized reviews were often stated as the reason for this action.
We therefore started to check all reviews we have in our database (currently around 10 million on amazon.de). We aim to continue checking all reviews periodically going forward to determine if there were deletions or changes (by the reviewer, for example). In the future, you will see this information directly and also be able to set up alerts for it in the AMALYZE Research Module.
However, since it will take some time to check all reviews and we don’t want to keep you waiting that long, we will publish interim updates here.
Since we are checking the reviews in chronological order, please note that this information is not necessarily representative until all 10 million reviews have been checked.